Digital now impacts every aspect of media production and consumption
Across broadcast, publishing and entertainment, customer experience is being transformed by ease-of-access, on-demand and interaction. This transformation is mirrored in production, in media asset management and in monetization too.
This massive disruption represents pure opportunity to media companies – knowing the audience and knowing how to capitalize on media assets become the keys to sustainable success.
Atos is in deep with media – helping the world’s premiere broadcast and publishing companies thrive in a climate of digital and social disruption.
We’re also turning the hottest business technology topics directly to benefit for our media clients – with special emphasis on data analytics and cloud in delivery and monetization
By 2021, 70% of all mobile network traffic will be video.
Key services for our media clients
“The internet disrupted the media and entertainment value chain. Business, however, is essentially still based on the fundamentals of a century ago: engaging and retaining audiences. What is changing dramatically is the way to monetize them.”
Technology is changing everything, and the broadcast media industry is no different. The industry is on the cusp of a ‘perfect storm’ as a variety of factors – from customer demands through to evolving business models and services – combine to drive a radical transformation.
Vice President Global Market Telecom, Media and Technology
Director Global Media Portfolio Management
Head of UK&I Media Practice