Higher Education team host Graduate & Intern Student Journey workshop

On the 24th October, The Higher Education account team ran a ‘Student Journey Mapping Workshop’ in Atos’ London office.

The purpose of the session was to allow grads and interns to reflect on their time at university and what a good student experience looks like. Claire Unwin, Digital Solution Designer, led exercises which centred on ‘persona building’, customer journey mapping. A range of user journeys were explored including booking open days, attending lectures, accessing student support and finding a seat in the library. The next step is to create an insight paper from the data collected and run a similar workshop for students at a target university.

Henry Bragg, Account Manager, Higher Education, said: “Since the rise in tuition fees, students are becoming consumers demanding value for money. It was great to listen to a cohort of current and recent students from our Graduate, Intern and Apprentice (GIA) community. Hearing about their own personal journeys – what was good, bad, and why they made the higher education choices that they did – arms us with invaluable insight to share with our university customers.”