Atos awarded B2B Content Campaign of the Year
The event, which took place in London, celebrated excellence in content marketing and rewarded teams creating high-quality, valuable marketing content which attracts, engages and retains an audience.
The campaign was launched in 2018 and produced a research paper, expert podcasts and an exclusive Cyber Playbook to engage with customers and shared exclusive resources such infographic and dedicated cyber webinar (see recording below). The campaign was supported by agencies Coterie, Chime, Oliver and Cogent and beat nine other organisations shortlisted. Atos was also a finalist in the ‘Best Integrated Campaign of the Year’ category, in recognition of delivering a unique style of content in a saturated landscape.
Catherine Dutton, Vice President, Marketing UK&I said: “I am absolutely thrilled, delighted and proud of our UK&I Marketing team and Cyber Security experts for winning this award. It’s such an honour to be included as best in class on content alongside some formidable organisations. All credit to the team and we’re looking forward to seeing even more business outcomes from the programme.”