Customers see cyber security as a differentiator

58% say it is a deciding factor when choosing an organisation or service

The currency of cyber trust

As cyber crime increases, people are more wary of organisations who might fail to protect their data. Cyber trust, it seems, has become a mainstream concern for increasingly discerning citizens. So how can organisations win and retain that trust? To find out, we surveyed over 3,000 citizens who use Britain’s businesses and public services. For any organisation, I believe this report can help improve cyber security, comply with GDPR, enhance customer relationships and realise your digital ambitions. Read The currency of cyber trust,

Tom Swanson, Chief Digital Officer, Atos UK & Ireland

Key topics – the currency of cyber trust

Trust in the digital age.

This research shows that cyber security is as much about credibility as technology, so how can organisations win and retain customer trust?

Helping customers to help themselves.

Our findings reveal a mixed picture when it comes to how people protect themselves. That’s why designing the right customer experience is so important.

Understanding the value of cyber trust.

There is now a correlation between trust, customer satisfaction and business success – so how do you use cyber security to get closer to your customers?

Download our research report

The currency of cyber trust

Your customers’ attitudes towards cyber security

Report into cyber security in the UK today. Consumer research for organisations on how to improve their cyber security. The report explores personal risk, responsibilities and shaping the right experience for your customers.

Download the currency of cyber trust - Research Report

Related resources

Infographic

Cyber security: key findings infographic

What UK consumers think about personal risk, cyber security responsibilities and customer experience

Blog

In the age of cyber trust, robust cyber security is more important than ever

Sandy Forrest, Client Executive, Cyber Security, Atos UK&I, explains key findings from new consumer research and introduces the topic of ‘cyber trust’