Customers see cyber security as a differentiator
58% say it is a deciding factor when choosing an organisation or service
The currency of cyber trust
As cyber crime increases, people are more wary of organisations who might fail to protect their data. Cyber trust, it seems, has become a mainstream concern for increasingly discerning citizens. So how can organisations win and retain that trust? To find out, we surveyed over 3,000 citizens who use Britain’s businesses and public services. For any organisation, I believe this report can help improve cyber security, comply with GDPR, enhance customer relationships and realise your digital ambitions. ReadThe currency of cyber trust,
Tom Swanson, Chief Digital Officer, Atos UK & Ireland
Key topics – the currency of cyber trust
Trust in the digital age.
This research shows that cyber security is as much about credibility as technology, so how can organisations win and retain customer trust?
Helping customers to help themselves.
Our findings reveal a mixed picture when it comes to how people protect themselves. That’s why designing the right customer experience is so important.
Understanding the value of cyber trust.
There is now a correlation between trust, customer satisfaction and business success – so how do you use cyber security to get closer to your customers?
Podcast Series – the currency of cyber trust
This podcast series investigates the ways that cyber crime can have a damaging impact on the relationship between organisations and their customers – and discovers the real worth of trust in today’s data-driven society. We speak with hackers, victims, security experts, lawyers, and industry bodies to find out what can be done to combat the threat of cyber crime, and what’s being done already.
All our podcasts are hosted by Rene Millman; Award winning cyber journalist
Our podcasts are hosted on the Soundcloud Platform
Featuring:
Adrien de Beaupre: Ethical hacker and SANS instructor
Featuring:
Matthew Holman: Principal at EMW Law
Two cyber crime victims: one an SME business owner and one a victim of credit card crime
Featuring:
Talal Rajab: Head of Programme – Cyber and National Security, techUK
Featuring:
Talal Rajab: Head of Programme – Cyber and National Security, techUK
Download our research report
The currency of cyber trust
Your customers’ attitudes towards cyber security
Report into cyber security in the UK today. Consumer research for organisations on how to improve their cyber security. The report explores personal risk, responsibilities and shaping the right experience for your customers.
Related resources
Infographic
Cyber security: key findings infographic
What UK consumers think about personal risk, cyber security responsibilities and customer experience
Interactive map
Perceptions of cyber security across different regions
Sandy Forrest, Client Executive, Cyber Security, Atos UK&I, explains key findings from new consumer research and introduces the topic of ‘cyber trust’
Our Experts
Graham Francis
Head of Digital Security Northern Europe
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