Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies

There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*

*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

What our partner say about us

Atos named a leader in Digital Manufacturing Services by Global Analyst firm NelsonHall

With long-term strategic partners such as Siemens and other global leaders in manufacturing, Atos was able to build a deep understanding of the digital transformation needs for the industry. The company has proven to be well-positioned to create value for its customers throughout the product lifecycle, manufacturing and supply chain by combining its comprehensive offering and consulting capabilities with a vertical go-to-market approach.”

John Laherty, Senior Research Analyst at NelsonHall

View NelsonHall Press Release

Related resources


Directive on Digital Transformation: Manufacturing

Download our paper produced in partnership with The Manufacturer on navigating digital transformation in manufacturing

Case Study

The Coca-Cola Hellenic Bottling Company

How connected coolers make the difference

Positioning paper

Factory of the Future

Key trends and drivers, plus critical considerations for your own Factory of the Future

2nd directive manu facturing

Our experts

Rahul Mehta

Vice President, Manufacturing & Retail. Atos UK & Ireland

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Guy Denis

Business Development Director and IoT Specialist – Manufacturing Industry

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Contact: Rahul Mehta, Freephone: 0800 783 3040