Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*
*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010
Customer transformation challenges
Look at digital transformation in Consumer Packaged Goods from four perspectives …
How can digital help you go beyond building enduring loyalty and actively involve customers in business development?
How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?
Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?
Trust and compliance
Can you place a reliable digital trace on the history of every product in your value chain?
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
What our partner say about us
Atos named a leader in Digital Manufacturing Services by Global Analyst firm NelsonHall
With long-term strategic partners such as Siemens and other global leaders in manufacturing, Atos was able to build a deep understanding of the digital transformation needs for the industry. The company has proven to be well-positioned to create value for its customers throughout the product lifecycle, manufacturing and supply chain by combining its comprehensive offering and consulting capabilities with a vertical go-to-market approach.”
John Laherty, Senior Research Analyst at NelsonHall
Factory of the Future solutions
Our solutions enable clients to focus on key digital initiatives such as improving connectivity, reducing complexity, harnessing innovation, increasing sustainability, building customer-centricity and operating a truly global plant floor.
Vice President, Manufacturing & Retail. Atos UK & Ireland
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Business Development Director and IoT Specialist – Manufacturing Industry