Skip to main content

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content.
You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Managing your cookies

Our website uses cookies. You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button.

Necessary cookies

These are essential for the user navigation and allow to give access to certain functionalities such as secured zones accesses. Without these cookies, it won’t be possible to provide the service.
Matomo on premise

Marketing cookies

These cookies are used to deliver advertisements more relevant for you, limit the number of times you see an advertisement; help measure the effectiveness of the advertising campaign; and understand people’s behavior after they view an advertisement.
Adobe Privacy policy | Marketo Privacy Policy | Pardot Privacy Policy | Oktopost Privacy Policy | MRP Privacy Policy | AccountInsight Privacy Policy | Triblio Privacy Policy

Social media cookies

These cookies are used to measure the effectiveness of social media campaigns.
LinkedIn Policy

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies

There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*

*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

Solutions

Key services for our Consumer Packed Goods clients

Industry 4.0 exploration

Industry 4.0 and the Internet of Things

Drive the new industrial revolution for sustained competitive advantage.

Atos codex analytics

Atos Codex Analytics Solutions

Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.

Digital Transformation

Envision and implement a focused, adaptive and creative digital transformation strategy.

Cyber Security

Protecting products, reputation and customers with a 360 degree security and compliance perspective.

End-to-End SAP HANA

It’s time to optimise SAP HANA as your winning data platform.

Omni-channel services

Optimise consumer engagement with cutting-edge, seamless services for merchants on any device.

What our partner say about us

Atos named a leader in Digital Manufacturing Services by Global Analyst firm NelsonHall

With long-term strategic partners such as Siemens and other global leaders in manufacturing, Atos was able to build a deep understanding of the digital transformation needs for the industry. The company has proven to be well-positioned to create value for its customers throughout the product lifecycle, manufacturing and supply chain by combining its comprehensive offering and consulting capabilities with a vertical go-to-market approach.”

John Laherty, Senior Research Analyst at NelsonHall

View NelsonHall Press Release

Factory of the Future solutions

Our solutions enable clients to focus on key digital initiatives such as improving connectivity, reducing complexity, harnessing innovation, increasing sustainability, building customer-centricity and operating a truly global plant floor.

Manufacturing Execution Systems

For achievable and quantifiable benefits, with improvements across plants and integrated intelligence

Application Development and Management

Faster, smoother, more responsive applications for challenging, fast-changing world

Product Lifecycle Management

A complete end-to-end consulting and implementation approach, with seamless collaboration

ERP Consolidation & Harmonisation

A full-cycle solution (spanning consulting, system integration and management) that radically changes consolidation

Related resources

Report

Directive on Digital Transformation: Manufacturing

Download our paper produced in partnership with The Manufacturer on navigating digital transformation in manufacturing

Case Study

The Coca-Cola Hellenic Bottling Company

How connected coolers make the difference

Positioning paper

Factory of the Future

Key trends and drivers, plus critical considerations for your own Factory of the Future

2nd directive manu facturing

Our experts

Rahul Mehta

Vice President, Manufacturing & Retail. Atos UK & Ireland

Follow or contact Rahul:

Linkedin | Mail

Guy Denis

Business Development Director and IoT Specialist – Manufacturing Industry

Follow or contact Guy:

Linkedin | Mail

Contact: Rahul Mehta, Freephone: 0800 783 3040