Blue Yonder and Atos expose MBA students to the power of data analytics
Award-winning predictive analytics provider, Blue Yonder, and Atos, a leader in digital services, have partnered with London Business School (LBS) to create a unique event for MBA students to explore the power of data analytics to solve a range of business and public sector challenges. The event will demonstrate that technology and data analytics has moved from the IT department to the heart of business.
MBA students were introduced to the opportunities and challenges of collecting and analysing data for the benefit of business, at an event in Atos’s Business Technology Innovation Centre in London. Following a presentation of analytics business scenarios by Atos, students were able to hear from industry experts who had used data analytics to effectively improve their business outcomes, before coming back in two weeks’ time to present their own solutions to a panel of experts. On the panel were Rakesh Harji, MD, Blue Yonder and Christian Benson, Head of Analytics, from Atos.
Gah-Yi Vahn, Assistant Professor of Management Science and Operations, London Business School, who chaired the event, commented: “Big Data is an elusive buzzword everyone is talking about, and I am very pleased to have clarified what it means by introducing the students to successful business cases Blue Yonder and Atos have worked on.
“Existing analytics technology (both hard and soft) is already quite sophisticated and is waiting to be tapped by the right people who can identify the right business problems to apply it to. As using Big Data correctly can generate so much value, increased use of analytics technology in organisations is an inevitable trend. We added this course to the MBA program because future executives need to understand how Big Data analytics can affect decision-making and strategy to lead companies.”
Discussion groups and roundtables at the event were chaired by Blue Yonder and Atos to allow students to think for themselves about how they could apply data analytics to a range of real-world business issues.
Christian Benson, Head of Analytics, from Atos, said: “The students were given a high level overview of the complex world of data analytics and how it can be applied to make a real difference to some of the key challenges facing communities locally and across the globe. Data and analytics will play a larger than ever role in the 21st century; particularly in the way businesses or organisations compete with each other or improve cost efficiency. It has been a great experience to see budding business leaders from London Business School actively participate in building business cases for the science of data analytics.”
Rakesh Harji, MD, Blue Yonder, said: “Educating our future business leaders on how they can apply data science to their strategy is incredibly important in a competitive global economy. Analytics technologies can make a fundamental impact on the business landscape by weeding out inefficiencies, optimising workforces, reducing waste and enhancing the customer experience. The MBA student teams were very innovative in their application of Blue Yonder’s technology and successfully highlighted the broad value it can bring to business.”
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Atos SE (Societas Europaea) is a Global digital services leader with 2014 pro forma annual revenue of circa € 10 billion and 86,000 employees in 66 countries. Serving a global client base, the Group provides Consulting & Systems Integration services, Managed Services & BPO, Cloud operations, Big Data & Cyber-security solutions, as well as transactional services through Worldline, the European leader in the payments and transactional services industry.
With its deep technology expertise and industry knowledge, the Group works with clients across different business sectors: Defense, Financial Services, Health, Manufacturing, Media, Utilities, Public sector, Retail, Telecommunications, and Transportation.
Atos is focused on business technology that powers progress and helps organisations to create their firm of the future. The Group is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and is listed on the Euronext Paris market. Atos operates under the brands Atos, Atos Consulting, Atos Worldgrid, Bull, Canopy, and Worldline
About Blue Yonder (www.blue‐yonder.com)
Blue Yonder is the leading SaaS provider for predictive applications in the European market. The enterprise’s platform automates decision-making in real time and supplies precise forecasts. The company, which was founded in 2008 in Karlsruhe, Germany, makes industry-specific forecasting software that customers like Eurotunnel, EAT, Natsu, Kaiser’s Tengelmann, and Bosch use to optimize their core processes and to become predictive enterprises. The company was founded by an ex-CERN researcher, Prof. Michael Feindt. Blue Yonder uses scientifically-based and innovative techniques such as predictive modeling and machine learning to help enterprises boost their profits. The scalable and cloud-based platform from Blue Yonder provides accurate forecasts for sales planning and automated materials planning. In addition, it is also used in dynamic pricing and in customer analyses. In January 2014, Blue Yonder created the Data Science Academy to provide enterprises with relevant specialized knowledge and to train decision-makers from management and specialized and IT departments. Blue Yonder’s work has won many awards, among them the IoT Award 2014, BT Retail Week Technology Award, the German Innovation Prize, and the FOCUS Digital Star Award.
About London Business School
London Business School’s vision is to have a profound impact on the way the world does business. The School is consistently ranked in the global top 10 for its programmes and is widely acknowledged as a centre for outstanding research.
As well as its top-ranked full-time MBA*, the School offers degree and award winning executive education programmes** to executives from around the world.
With a presence in four international cities – London, New York, Hong Kong and Dubai – the School is well positioned to equip students from more than 130 countries with the tools needed to operate in today’s business environment. The School has more than 39,000 alumni, from over 150 countries, which provide a wealth of knowledge, business experience and worldwide networking opportunities.
London Business School’s 157 academics come from more than 30 countries and cover seven subject areas: accounting; economics; finance; management science and operations; marketing; organisational behaviour; and strategy and entrepreneurship.
* 2013 Forbes international MBA ranking, 2012 Bloomberg BusinessWeek international MBA ranking and Financial Times MBA 2009, 2010 and 2011 rankings
**London Business School was awarded the 2013 EFMD Excellence in Practice Award for its 10-year partnership with Danone.