ODAP retail
Four data challenges in modern retail
Leverage online channels
AI technologies bridge the gap between online and offline shopping.
AI-driven personalised experience
Personalised services and treating customers individually is the new standard.
The right place and the right time
What you don’t find, you don’t buy. Poor shelf management holds retailers back.
Utilise cutting-edge technologies
Take advantage of all data sources and the latest AI-driven technologies.
Cover the whole digital customer journey to grow your online sales
AI-driven Products To Supercharge Your Retail/CPG Business
How it works
Selected
customers:
Our solutions 
Advisory-powered eCommerce
AI-powered shopping assistant Betterfy
With Betterfy, every visitor on your website receives recommendations of similar but potentially better products with a clear explanation of the advantages.
Fast product search
Help your customers find exactly what they are looking for and understand their search behaviour to provide them with the best results possible. Decrease leave rate and increase conversion rate.
Product matching and categorisation
What you don’t find, you won’t buy. Our solution, designed for companies with an extensive product portfolio, categorises your products correctly and improves SEO.
Personalised 360 experience (Retail & eCommerce)
Data monetisation with ODAP
Producers want to have a closer relationship with their customers, and retailers can help them. Together they can address more relevant customers using more personalised communication.
360° personalised journey-based campaigns
When you have thousands or even millions of customers, it is hard to keep a friendly relationship with all of them. Better user experience means higher engagement.
Customer insights
Use customer data to predict their actions on the website, recognise what products they prefer, and offer them on time. Leverage 400 ready-made and retail-specific customer features.
Brick-and-mortar automation
Shelf Inspector for producers
Our mobile application can analyse positioning, pricing, and out-of-stock goods, relying only on the photo of the product and works with all types of packaging and product placement.
Outlet management
It can be difficult to sort priorities for new outlet acquisitions. We combine internal and external data and scan the market to help you make the right decision with confidence.
Demand forecasting
Understanding the long-term impacts of trade terms, pricing and discounts on sales are always the key for any business. We use advanced business intelligence for smart portfolio management.
Contact our experts
Petr Dvořák
inRetail lead | Data science architect
Andrej Bódi
End-to-end project manager
Otakar Ahne
Data strike team lead