Skip to main content

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content.
You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Managing your cookies

Our website uses cookies. You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button.

Necessary cookies

These are essential for the user navigation and allow to give access to certain functionalities such as secured zones accesses. Without these cookies, it won’t be possible to provide the service.
Matomo on premise

Marketing cookies

These cookies are used to deliver advertisements more relevant for you, limit the number of times you see an advertisement; help measure the effectiveness of the advertising campaign; and understand people’s behavior after they view an advertisement.
Adobe Privacy policy | Marketo Privacy Policy | Pardot Privacy Policy | Oktopost Privacy Policy | MRP Privacy Policy | AccountInsight Privacy Policy | Triblio Privacy Policy

Social media cookies

These cookies are used to measure the effectiveness of social media campaigns.
LinkedIn Policy

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

About Paul Moore Olmstead


Director of Strategic Business Development for Global Media, Atos and member of the Scientific Community

Paul Moore Olmstead has been working in the area of innovation in the media market for over 15 years. He is based in London, UK and has dual Canadian/Spanish citizenship and degrees in Economics from the University of Toronto and Computer Business Systems at Ryerson University. Previously he spent many years on the BBC Account for Atos where he was responsible for Innovation and Sustainability and before that was the head of Media in Atos Research & Innovation. With over 25 years experience in IT, Paul has worked in wide variety of areas, including public procurement, accounting, mobility, Smart Cities, analytics and media. Paul has worked in such areas as video streaming, 3D, digital preservation, social media, video analytics and recommender systems. He has been collaborating as an external expert for the European Commission for over 10 years and has been a member of the Atos Scientific Community since 2011 where he leads research in the Media area. As well, Paul is responsible for the Media Industry in the Atos Expert Community.




Follow or contact Paul


Articles posted by Paul Moore Olmstead

Is the metaverse a boon for the entertainment industry?

Exclusive content for fans, new revenue channels for creators, immersive live experiences... Here's how sports leagues, musicians, artists and content creators can benefit from the metaverse and NFTs.Last November, the NFL announced the launch of a new store, where fans will be able to buy official jerseys and helmets for all 32 teams. Nothing quite extraordinary,…

Decarbonizing content production in media and entertainment

The current Covid-19 related restrictions for social distancing and limits on travel have required major changes to work practices. Yet even before the pandemic hit, content production was changing. Rapid advances in technology, combined with production companies’ need to cut costs, was prompting a move to more remote working. During successive Covid-19 lockdowns, while some productions had to be…

Tackling fake news without suppressing free speech

Limiting the impact of fake news is easier said than done, since not everyone agrees on what qualifies as such. Drifting away from the attention economy would be a good start. Over the last few years, fake news has made headline after headline and found its way into our everyday vocabulary. Yet, fake news didn’t start with social media.…

Twitch Goes Mainstream - Another Nail in the Coffin for Linear TV?

Way back in 2014 I wrote a blog called Twitch.tv – Mindless Entertainment or a Glimpse of the Future, asking if it made sense for people to watch others play video games (the answer was yes). Six years later no one under the age of 40 would ever consider asking…

Coronavirus, cancelled events, immersivity and a more sustainable world

In 2012, for the London Olympic Games, there was a specific request from the UK government for companies to be more flexible in terms of allowing their employees to work remotely during the games (here). The idea was to reduce traffic, public transit use and in general public services

5 basic questions that will determine the future direction of the Media Industry

1. The Platform Wars. Who will win? Who will lose? Everyone who counts either already has or is currently creating a platform: Cable/satellite companies (Sky, HBO, Comcast, Liberty Global, …) Big Tech (Netflix, Amazon Prime, Apple TV, Youtube, Facebook, …) Telecom (BT, Telefonica, …) Content - Joyn (DE), Britbox (UK),…

A Vision for Media 2 – The Digital Workplace for Media

What will the future workplace for media professionals look like in a few years’ time? We can already assume some current general trends will continue: Most workers will work a significant proportion of their time at places other than the office. A large percentage of these workers will be freelancers or “gig” workers.…

A Vision for Media 1 – A Day in the Life

You are a manager of a large media organization responsible for current affairs. It's not too far in the future. Would a day in your life look something like this? You’ve just gotten up in the morning and are having breakfast at home. As usual, over your morning coffee, you start your work…

Tech a minute video: ethics and privacy implications of perceptive media

Paul Moore Head of Innovation for the Media Market at Atos and member of the Scientific Community Posted on: 24 June 2019By 2022, we will see greatly enhanced interactivity and immersivity and what we might call emotionally aware content using insights gained from both user behavior and social media. Extreme personalization can allow…

Maintaining a Legacy of Trust in a Digital-first Media Industry - Part 2

Consumer concerns Seemingly overnight, media companies have access to huge amounts of data on their customers – including personal details, location, payment information, viewing habits, and preferences. Recent high-profile data breaches and misuses of personal data mean consumers are more concerned about how their data is stored…

Maintaining a Legacy of Trust in a Digital-first Media Industry - Part 1

In many ways, there’s no better illustration of ‘digital transformation’ than the change undergoing today’s media. Media organisations are re-inventing their business models to adapt to the digital world. Consumer demands have evolved; viewers expect more relevant, personalised, on-demand and accessible content through the channels they use.…

The Evolution of Storytelling 3 - Storytelling for Business

In previous blogs (here and here) we discussed how storytelling and narrative are evolving. The rise of VR, virtualized Escape Rooms, Twitter chats or interactive television are all examples of this evolution. But as they say, the more things change, the more they stay the same. A good story makes ideas more memorable, it creates a…

The Evolution of Storytelling 2 - We are all storytellers now…

“The medium is the message.” ― Marshall McLuhan, “Understanding Media: The Extensions of Man.” “We become what we behold. We shape our tools and then our tools shape us.”  ―  Father John Culkin: “A schoolman’s guide to Marshall McLuhan.”    We are all storytellers. Narrative provides the framework for our society and our culture, and our…

The Evolution of Storytelling 1 - Is interactivity breaking out of the gaming “ghetto”?

People have been predicting for years that interactive experiences and narrative would soon move beyond the gaming sector and invading the cultural space occupied by television and movies[1]. Did that day officially arrive on December 28, 2018 with the release of Bandersnatch on Netflix? For those who…

Television for the New Generation – Dynamic Playout as Creative Art (Part 5)

It’s not art versus engineering, it’s art and engineering This is Part 5 of a blog series and in the first 4 parts (see Part 1 here) we discussed a potential new way for broadcasters to provide content that could allow them to engage better with younger audiences while still…

Television for the New Generation – Dynamic Playout as Creative Art (Part 4)

What about the content? In previous blogs I have outlined some ideas around how a new more dynamic way of doing content distribution and playout might allow broadcasters to increase their appeal to younger audiences (Part 1 - The Conundrum, Part 2 -  Squaring the Circle and Part 3 -…

Television for the New Generation – Dynamic Playout as Creative Art (Part 3)

Technology Can’t Resolve Everything But… In Parts 1 and 2 of this series I discussed some of the issues plaguing the broadcast industry and a possible way out. In Part 1 we saw that the television experience that older viewers want, and they currently form the core of the traditional…

Television for the New Generation – Dynamic Playout as Creative Art (Part 2)

Squaring the Circle In the first entry of this blog series I explored how broadcasters are trying (and failing) to engage younger viewers. It gave a first glimpse about what might be an alternative, where Playout stops being a heavily automated activity and takes on a more dynamic role as…

Television for the New Generation – Dynamic Playout as Creative Art (Part 1)

The Conundrum We all know that traditional broadcast television is in decline. It is much, much slower than many might have thought perhaps, but in decline nonetheless. Whilst the average age of viewers increases every year, teenagers and twenty-somethings watch significantly less linear TV except for certain live shows (especially…

Generation Z, The Minecraft Generation – Part 2

In Part 1 of this blog series we discussed how Gen Z, what I am calling the Minecraft Generation, are becoming a generation of content creators (story tellers!) rather than just story consumers, like their older brothers and sisters and their parents. Once upon a time, storytelling and “content creation” were really important parts of childhood. When a…

Generation Z, The Minecraft Generation

As everyone is aware we are in a period of huge transformations in media where we can all see some of the big changes that are underway. The headlines mostly talk about the rise of VoD/OTT providers led by Netflix and the accompanying slow decline of mainstream broadcasters.  But, while constant, contrary to what the doomsayers are constantly saying, the decline is…

How will Object-Oriented Media transform the Media Industry

One of the most exciting areas that will be transforming the world of media in the coming years is the arrival of new ways of creating, distributing and consuming content that will allow for far more dynamic content and bring a far higher level of interactivity to our media consumption.  In a few years, much of…

Could data analytics hold the key to safer streets?

Many cities are considering how to extract value from big data, but Eindhoven is one step ahead thanks to an innovative pilot project – CityPulse – that was put forward in a bid to manage a busy area of a city that’s famous for its nightlife. Here, I discuss how the pilot came about and what…

New Media - Towards an almost unrecognizable media landscape

New Media is radically changing the way we consume media and entertainment contents. An interesting example is the phenomena of the YouTubers, people who use new digital technology for editing and recording gameplays to share the videos in social platforms like YouTube or Twitch. With millions of followers, these YouTubers have a tremendous influence over…

Securing the cities of the future

Security and privacy risks associated with personal data have dominated much of the public debate around the digital revolution. But, when it comes to physical security, Big Data is likely to play an ever-greater role in keeping our communities safe. This seemingly paradoxical prediction lies at the heart of a new Atos project, developed in partnership with the City of Eindhoven…

Twitch.tv - Mindless entertainment or a glimpse of the future?

A few years ago the online humour site The Onion did an absolutely brilliant parody of online gaming called “World of World of Warcraft” in which they presented a game in which the player takes the character of an online gamer playing “World of Warcraft”, at the time, the biggest multiplayer game. (You…

Emotional Computing

Wearable technology and emotional computing: new opportunities for dynamic narratives and media measurement. 2014 is seeing the further development of a new category of web-connected wearable computers and personal sensors. These are enabling the development of a range of services based on measurement of physiological indicators to take quantification and resulting management of health and wellbeing to a new level. However devices that can measure changes in…

2,000 tweets per second – and rising

In the past the Olympic experience was divided in 2. There were those lucky ones in the host city and who may have been able to attend some events and then there were the rest of us who watched it on TV. That is, active participants in situ and passive viewers everywhere else. Number of tweets related to the…

From The War of the Worlds to World of Warcraft

New Media and Narrative   Huge technology-driven changes are reshaping the media industry. In the long run one of the areas most affected by these changes in technology and usage patterns will be in narrative forms – that is, the art of telling stories. It has been around basically since the invention of language. In…

Traditional / Social Media Convergence Phase 2

In a blogpost of mine from a few months ago I spoke about how social media and traditional media were quickly converging. But it seems that Twitter has now moved into the next phase, which is beginning to look like a full scale invasion: At the end of April Twitter hired a new head of their Canadian operations. No big…

Video Collaboration for the Contact Centre of the Future

The Atos Scientific Community, in its recent research paper; Ascent Journey 2016, considers the impact of combining video, multimedia and data on how people will interact on both a personal and organizational basis. Until not all that long ago, to organize a night out with my friends we would typically phone each other. In the last…

Are you ready for Social Media Convergence?

Ready or not, it’s already here! About a year and a half ago in the Atos Scientific Community we started focusing on the importance that social media would have on other traditional forms of media, especially broadcasting. One of the main outcomes of this was our “Social Second Screen” where we analysed (and prepared an end user app) the…

Instant Zeitgeist – Social Second Screen

We can probably say that the recent presidential debate in the US between Obama and Romney marks the moment that the second screen has gone beyond the early adopter phase. According to one survey 11% of the people watching the debate were also following it with a second screen, be it tablet, smartphone or PC. On one of the most watched…

Are we losing our digital memory?

As digital media, especially social media such as Twitter, become an integral part of historical events, are we risking the loss of an important part of our historical memory? A recent academic study (http://arxiv.org/abs/1209.3026) showed that a significant proportion of the digital information - Facebook entries and tweets but especially websites that they link to – is disappearing at an alarming…