About Murli Mohan Srinivas


Digital Twin Lead / Head Industry 4.0 - Germany and member of the Scientific Community

Murli has over two decades of manufacturing industry experience in providing business IT solutions in the area of product development, production and after-sales services. After leading Atos’ global PLM Practice for several years, he stepped into the role as business owner for the Atos-Siemens strategic investment program - Digital Twin. In addition, he also heads Atos Germany Industry 4.0 practice. In the past he has been involved in leadership roles involving practice management, key account / large deals & business development engagements. He is a member of Atos’ Scientific Community since 2011.

In the past Murli has worked for Siemens (> 15 years), Bechtel Corp. Inc. globally justifying his global citizen status. He lives in Munich, Germany with his family and is an active social networker holding wide range of industry network.




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Articles posted by Murli Mohan Srinivas

Digital twins demystified: how to turn three digital threads into limitless business value

In business, we’d all like a crystal ball: given the events of the last two years, with the arrival of the pandemic and disruption of supply chains, the ability to manage uncertainty is more important than ever. This goes a long way to explaining why digital twins are in such…

Digital twins - demystified

In the physical world of products, operational realtime data is generated almost as a bi-product. These data sets can be extremely diverse and have not been designed for analysis or for carrying out artificial intelligence (AI) or machine learning (ML). It can be hard to realize their value. Digital twin appraoch to solving business challenges can really help here. In order to…

Digital twins drives industrial decarbonization

For far too long manufacturing enterprises have focused on productivity centred around economics and commercial gains driven by KPIs such as speed to market, manufacturing cost, operational cost, overall profitability etc. It is time for everyone in industrial manufacturing and other process industries to focus on resource productivity, sustainability, carbon and energy footprint. In the past, very few industries and manufacturers gave…

Peek under the hood of Digital Twin – A system integration challenge

Traditionally Digital Twin has been a playing ground of organizations engaged in design simulation, 3-D visualization to analyse performance of products. Over the last years, both the scope and objectives to realize Digital Twin has changed substantially, resulting in collation of data sources from various system. Moreover, enterprises have made substantial investments…

Simulation and AI/ML riding the digital twin wave

Most organizations across industries have been on overdrive to push digital transformation targeting savings, increasing revenue, or improving quality and reliability. A few common industry challenges such as: • “Help me predict failure of my plant asset. How do we plan scheduled maintenance optimizing operation, logistics and inventory cost? (OPEX)” • “How can we maximize performance/throughput from our…

Realizing “Blue Ocean Strategy” through Digital Twin

Sandeep Bhan Digital Twin Program Mgr. / Global B&PS CTO Industry 4.0Murli Mohan Srinivas Digital Twin Lead / Head Industry 4.0 - Germany and member of the Scientific CommunityPosted on: February 10, 2020 The fourth industry revolution (Industry 4.0) is set bring sweeping technological changes in the IT landscape in the manufacturing industry. However, most businesses do not recognize…

Horizontal integration – from business integration to digital twin

Posted on: Mar 01, 2018 by Andreas Schreiber and Murli Mohan Srinivas The horizontal coexistence of data management tools in different domains raises questions regarding data ownership, dependency and traceability that were not addressed so far by industry solutions. The various horizontal integration domains such as requirements management, product design, manufacturing planning and execution as well…

Digital Twin for Product Lifecycle Management (PLM) (Part-1): Bridging the gap through Twinning

Today we are all surrounded by material things - from a coffee machine to start the day, to a bike or car to travel to work, a computer or photocopier at work, work-out equipment at the gym to a smart TV on a smart couch to end the day.…