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About Murli Mohan Srinivas

Industry Partner / Specialized Sales PLM, Digital Twin

Murli is an industry partner and specialized sales executive for PLM / Industry 360 part of Digital Applications, specializing in PLM, Industry 4.0, and Digital Twin–driven transformation for global manufacturing enterprises.

Based in Munich, he currently leads strategic consultative sales engagements across Central Europe and Germany. 

With over 30 years of experience, Murli combines deep engineering expertise with a digital-native mindset. He has been partnering with global C-level stakeholders to drive value-based transformation, enterprise platform strategy and data insights as growth enablers for businesses. 

His digital native approach helps him to contextually link enterprise applications to emerging technologies such as Generative & Agentic AI, Large Language Models, and advanced analytics to unlock measurable business outcomes. 

Murli has shaped and secured large, multi-year programs globally across Automotive, Aerospace, Energy, and Discrete Manufacturing sectors. He is a member of several thought leadership groups such as ProSTEP iViP, CArteny-X and Bitcom and continues to contribute to future-focused strategy in AI-enabled engineering and sovereign digital solutions. 

Murli Mohan Srinivas

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Articles posted by Murli Mohan Srinivas

Product Lifecycle Management in the age of AI: Engineering trust for regulated industries

Product Lifecycle Management in the age of AI: Engineering trust for regulated industries Artificial intelligence (AI) is rapidly becoming part of products that operate in some of the world's most demanding environments. From medical devices in healthcare and life sciences and automotives and appliance manufacturing to aeronautical and telecom services

One platform, many nations

One platform, many nations Digital sovereignty in the era of joint defense assets Fighter aircraft, submarines, armored vehicles, and naval systems are developed over decades and remain operational for 30, 40, and sometimes even 50 years. Yet alliances, regulations, and geopolitical climates shift far more quickly. This creates a structural tension at the heart of modern defense programs. Joint development across nations must coexist