Automation and management of the multimedia platform

Industry: Telecom, Media & Technology
Sub-industry: Media
Region: Southern Europe
Headquarters: Torino, Italy

“In the time of pandemic situation, the quality of service is more important than ever.”

Tonio Di Stefano,
Networks & Platforms Director, RAI

Over the years, RAI has been able to evolve its digital media services and improve quality and scalability

In the wake of pandemic storm, Media & Entertainment players are not only instrumental in connecting feelings, but also are at the central place to shape new entertainment paradigms.

While extensive overwhelming contents are valuable assets, they also represent a new level of business challenges! Effective media assets management is key for value creation. AI/ML instrumented automation of content metadata enrichment and recommendation allows to valorize media assets and to win the hearts and minds of audience…

The challenge

RAI, via RaiPlay – its multimedia platform which provides more than 95 000 online contents – is continuously working to improve the consumer experience by proposing personalized digital content, based on each viewer’s personal preference and behavior, and delivering it at optimum speed through a multi-format player, to every available supported device.

Read the press release

The solution

Atos worked closely with RAI to provide new automation solutions and to continue its round-the-clock advanced on-site operation management services of the infrastructure and applications of RAI’s digital media supply chain.

The automation solution allows convergent monitoring and multi viewing of audio and video content – from channel playout and contribution networks to distribution environments – and enables continuous decoding and analysis of audio and video services from a single platform.

Business benefit

RAI benefits from an enhanced online user experience and automated news stream analysis capabilities, introduced by Atos, for a maximum efficiency when storing, managing, delivering and playing online content, live and on-demand.

  • 1.000.000 online actions per day
  • 10.000.000 recommendation strips

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Germano Leoni

Client Partner
Telecom, Media and Technology

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