Atos unites with European Athletics in long-term agreement to deliver innovative digital solutions
Paris (France), Torun (Poland) – April 7, 2021
Atos has signed a long-term agreement with European Athletics, the governing body for athletics in Europe, as their Official Digital Partner in a deal which extends until 2024. The first results of this collaboration were witnessed at this year’s European Athletics Indoor Championships, which took place in Torun, in Poland, from 5-7 March 2021, where Atos designed and developed a new secure, digital and decarbonized ecosystem to manage data for the event focusing on fan and athlete engagement.
At this year’s European Athletics Indoor Championships Atos was responsible for capturing, processing, and publishing every data for all track and field events. Having successfully launched a mobile-first version of EA’s website, the new digital platform enabled the athletics fan not only to access the competition’s official statistics, results, distances, previous marks, and athletes’ personal records, but also to watch live streams on www.european-athletics.com. The full digital platform currently being designed and developed by Atos will help to increase visitors and collect new datasets of fan interaction, with the aim to reinforce personal experiences and increase fan participation.
Atos were also responsible for transforming the raw information on site into compelling broadcast graphics and created an appealing virtual solution for the major events with augmented reality implemented into the broadcasts. The number of live TV hours viewed in Torun jumped by an average of nearly 20% in several key markets, compared to the previous edition in Glasgow two years ago.
As European Athletics’ Official Digital Partner, Atos also worked with European Broadcasting Union (EBU) to deliver a pioneering Virtual Media Centre where media could access the live video streams, live results, all related media information and even book remote mixed zone positions for interviews with athletes – facilitating the coverage of the event by media who were not able to be on site due to travel restrictions related to the current health pandemic.
“European Athletics is already working with Atos as our Official Timing and Data Partner to deliver timing, scoring and results at our events. Now with this new agreement Atos becomes our Official Digital Partner allowing us to take our relationship to the next level, where we intend to build a true digital offering in order to better serve the European athletics fans,” said Christian Milz, European Athletics CEO.
“As the governing body for athletics in Europe, European Athletics has to meet the ever-growing demands of fans and the sports market. With over 30 years’ experience in the sports industry, our mission is to serve the sports and major events ecosystem with innovative technology to create amazing immersive experiences for spectators both inside and outside the venue. We are delighted to support European Athletics to provide a secure, digital and decarbonized fan experience,” said Patrick Adiba, Global Head of Olympic Games and Major Events at Atos.
Beyond Torun 2021, Atos will continue working with EA and the EBU to meet the ever-growing demands of fans and media for athletics content and will be committed to deliver secure and decarbonized innovative digital services to increase online audience at athletics events in Europe.
Atos has successfully provided leading edge IT solutions for the Olympic and Paralympic Games for over 20 years. The European Athletics Indoor Championships, is a biennial indoor track and field competition for European athletes that is organized by European Athletics. It was held for the first time in 1970.
Atos is a global leader in digital transformation with 105,000 employees and annual revenue of over € 11 billion. European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all industries in 71 countries. A pioneer in decarbonization services and products, Atos is committed to a secure and decarbonized digital for its clients. Atos operates under the brands Atos and Atos|Syntel. Atos is a SE (Societas Europaea), listed on the CAC40 Paris stock index.
The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.
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