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About Santosh Madyalkar


Principal consultant

Santosh is a digital transformation leader with over 20 years of experience in digital technologies and business strategy. Has works at the intersection of the client’s vision and the execution team to evangelize a digital mindset in the organization. As part of the Atos Digital Transformation Consulting




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Articles posted by Santosh Madyalkar

Gaps in the customer journey and getting experience right

Around this time last year I found a good mobile phone offer on Amazon but was a little worried about delivery timelines, as they were longer than usual at the time. I thought of checking it on another not-so-popular (in terms of their online presence) retail store chain website. To my surprise, they had a better

Consumer trust and its impact on business

Trust is such a powerful word. Whether it is a personal or professional relationship, trust makes it possible to bridge the gap. There is nothing new about the topic, but my interest was recently rekindled when I had a not-so-pleasant experience with a service provider I had been using. All hell broke loose when I finally decided to switch

Digital sameness

In this competitive market with increasingly digital-savvy customers, it has become challenging to stay relevant in one’s industry and market. Gone are the days when the question was whether or not to be digital. Now, the game is moving from simply having a digital presence to creating differentiated service offerings that stand out in the market — or risk becoming just another digital player. Uber revolutionized the…