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About Samia Benrachi


Head of Data Monetization – Telecom, Media & Technology industry

Samia Benrachi is leading globally the development of Atos’ data monetization solutions in the Telecom, Media & Technology Industry. She has 20+ years of experience in the telecommunications industry. She is also responsible for developing Atos AI Analytics for Telco innovations through multiples trends, creating pragmatic use cases for CSPs and building a business-driven approach to help them with new challenges through technologies and digital transformation. She is a member of the Atos Scientific Community and Edge Expert Community. Samia is based in France.




Articles posted by Samia Benrachi

Data monetization for sports: a true game-changer

During the pandemic, a huge shift to digital fan engagement was amplified across sport as physical attendance became difficult or impossible. Now, as venues reopen, sports organizers must orchestrate captivating events and find essential new revenue streams – all while meeting the significant challenges of ensuring the safety of spectators. Sports’ golden assets One important asset is increasingly…

Accelerating the journey to zero touch: a game-changer for telecoms

Automation has become a critical enabler for telecom companies to address their cost and service demands. Yet deploying automation at pace can be difficult in complex network domains. Now there are new opportunities for the sector to work together to innovate and mature its use of automation to meet the challenges of 5G…