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About Mauro Starinieri


Head of Global OSS/MANO Competence Center

Mauro has more than 30 years of experience in the IT, telecommunication and media industry. With more than 11 years of experience in telecom OSS domain, he is currently leading the global OSS and Management & Orchestration (MANO) competence center, supporting a wide variety of telcos in transforming their operation support applications for the digital services and the next generation networks. He is responsible for building, managing and promoting the Atos OSS/MANO solutions to drive the growth of Atos business around the OSS/MANO domain. Mauro has also served as global portfolio manager for the media market. In his career he played many different roles in technical, business development and sales areas. Before joining Atos, he worked at Siemens, HP and IBM.




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Articles posted by Mauro Starinieri

Future-ready telecom OSS: Simplified, seamless, cloud-based systems

Telecom networks are changing at an unprecedented rate, and operations support system (OSS) landscapes must evolve just as rapidly if communication service providers are to remain competitive. Key drivers in the OSS evolution After years of rapid change and growth, many of today’s OSS landscapes are complex and siloed. Legacy applications don’t offer the flexibility or…

Coming soon – the new season of your favorite show, maybe

The COVID-19 pandemic, with everyone glued to TV sets and subscribing to new OTT services, has seen media ratings surge. And yet the whole industry is under pressure, from content production to advertising revenue. Let’s have a look at the challenges media is facing today and the priorities they should focus on to…

The new face of home entertainment at the times of COVID-19

We are experiencing unprecedented times in almost any country due to the COVID-19 outbreak. Our lives have changed dramatically. When immediate crisis has past, we probably will not be able to live how we used to. We will have to think differently and to find new and the best ways to do…

Media Functions Virtualization: the reference architecture

In previous blogs I’ve talked about the important technology transformation that is happening in the broadcast media industry: the move away from proprietary and bespoke broadcasting hardware technology to software running on commodity IT hardware, that could also be virtualized, and the transition from Serial Digital Interface (SDI) baseband to IP video routing and networking. This shift is inevitable and is already…

Media – a dual history with a unified future

The media industry has always had a dual history, with art on the one hand and technology on the other.  As media technology has evolved, it has always had a direct impact both on what is produced and how it is consumed. Just take a writer like Dickens.  His novels were written to be serialized a…

Sharpening up media data perspectives

Big data and data analytics are everywhere in discussions with our media clients right now. It’s hardly surprising when you consider the way in which analytics has become such a hot topic for so many professional communities in the media industry. Conversations are certainly not limited to technical specialists. This is a topic that excites business development teams, financial specialists, marketing and…

Industrial revolution of the media

The next big step for the media industry is to industrialise the way they work. Continued globalisation of audiences and content has meant that a new way of working is necessary to meet the growing demands of production and distribution across various platforms in various geographies. Add to this the constant pressure to improve market share and operating profits and the need…

Customer experience: Real intimacy through Automation

For the media industry, the days of the passive viewer have gone. It’s no longer useful or even viable for a media organisation to stereotype their audience in these terms. To do so could be fatal. Choice has exploded for customers in recent years. We’ve seen the rise of non-linear programming; access to anytime mobile media services; unprecedented opportunities for participation;…

IT in Media: in and out of the spotlight

We can forgive many industries for being slow adopters of the digital revolution but the media industry is not one of them. This is an industry that has to keep pace with consumers. The entertainment, news, views, sport we consume must be instant, everywhere, on-demand and personalised. With an increasingly crowded marketplace, there’s no room for…

Media Functions Virtualization: Driving the Broadcast Industry into a Software Future

In my last piece, I looked at the adoption of IT and IP practices in the broadcast sector, noting that it is not necessarily a new phenomenon. In fact, the digitization of workflows, enabled by the digitization of content from legacy physical supports (tapes, films, etc.) to digital files, has been going on…

Media Functions Virtualization: A New Landscape for Broadcasters

Technology is changing everything, and the broadcast industry no different. The sector is on the cusp of a ‘perfect storm’ as a variety of factors – from customer demands through to evolving business models and services – combine to create a radical transformation. Firstly, the way we consume content has changed dramatically: video on-demand and mobile services are…