About Marcos Gonzalez-Flower
Marcos has more than 18 years’ experience in the Media Industry supporting a wide variety of media organizations and industry leaders develop and implement disruptive digital strategies and services. As the Global Head of Media Competence Center, he is responsible for driving innovation and taking ideas from concept through to successful implementation.
Articles posted by Marcos Gonzalez-Flower
Gen Z is fostering a revolution in sports watching habits
If they want to attract and retain young viewers, sports leagues and broadcasters will have to provide more customizable, personalized content. According to Bloomberg, in 2019, Gen Z became the biggest consumer cohort globally, with a spending power of more than $140 billion in the U.S. alone. Companies and brands will have to count them…