About David Storch

David Storch is a displaced American and, worse, a displaced New Yorker. He finds the customs and language of the inhabitants of the UK curious but only occasionally alarming. Unlike many of his peers, David has almost no interest in gadgets. He thinks if you have a Facebook page this is proof that you have too much time on your hands and misaligned priorities to boot. He does however have a SatNav and thinks it the greatest invention of the last few centuries. He has an MBA and is interested in the intersection of technology and ‘life improvement’, which can then be translated into business and consumer benefit. With a background in Marketing, he likes to separate real value from purported value, dissecting the facts from the fiction. He likes to think about Big Problems and Large Issues. His favourite quote of late is ‘May you live in interesting times.’ He misses good pizza.