About Bram Steenhoek
Bram is the head of global retail consulting at Atos. He leads an international team of business consultants that combine business understanding with problem solving skills and technical know-how to help clients create value. He sets vision and brings thought leadership combined with a practical and entrepreneurial mindset. Bram holds a masters in Marketing and has gained experience in the software and creative agency industry where he helped some of the worlds largest brands create value from digital technologies & data through strong customer focused value propositions.
Articles posted by Bram Steenhoek
Consumers are rapidly warming to buying online. Here’s how to respond.
For some time now there has been talk about Retail 3.0, the new form of retail in which more traditional retailers move online to be able to successfully compete with digital incumbents. The Covid-19 crisis will accelerate the transition to Retail 3.0. In many industries, as a result of the crisis, consumers
Retail’s digital future: challenges and opportunities in the post-covid-19 world
In essence, there are three key things retailers need to do to survive and thrive: know in detail what their customers want; deliver relevant products and interactions; and be able to scale and evolve. Yet while that may sound relatively simple, it’s challenging to achieve. The impacts of the covid-19