Skip to main content

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content.
You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Managing your cookies

Our website uses cookies. You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button.

Necessary cookies

These are essential for the user navigation and allow to give access to certain functionalities such as secured zones accesses. Without these cookies, it won’t be possible to provide the service.
Matomo on premise

Marketing cookies

These cookies are used to deliver advertisements more relevant for you, limit the number of times you see an advertisement; help measure the effectiveness of the advertising campaign; and understand people’s behavior after they view an advertisement.
Adobe Privacy policy | Marketo Privacy Policy | Pardot Privacy Policy | Oktopost Privacy Policy | MRP Privacy Policy | AccountInsight Privacy Policy | Triblio Privacy Policy

Social media cookies

These cookies are used to measure the effectiveness of social media campaigns.
LinkedIn Policy

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

About Bas Stroeken


Executive Consultant at Atos Consulting

Bas Stroeken is an Executive Consultant at Atos Consulting. He is the pillar lead within Consulting Benelux & the Nordics for the Digital Workplace.

Bas started his career many years ago as a marketing trainee at Unilever, and subsequently spent 10 years in marketing in the UK, The Netherlands, and Hungary working for Unilever, PepsiCo, and Sara Lee. His interest in consumer behavior transitioned toward employee behavior during a four-year spell in Budapest where a state-owned coffee company was transformed to a P&L driven organization.

Within the Digital Workplace team Bas’ principal interest is in looking to bring value to the employee, whether that be through a better user experience, improved collaboration, or personal productivity. From his perspective the dialogue is often too narrow, focusing only on technology push and not on a true integral vision of the workplace. It’s his personal mission to boost employee-centric thinking, for which the employee journeys are an excellent starting point.




Follow or contact Bas


Articles posted by Bas Stroeken

How can retailers manage last-mile delivery experience and costs?

Around us, the rapid rate of vaccine administration is increasing hope that we may be looking at the beginning of the end of COVID-19. While many sectors have been shaken to the core and are fighting to keep their heads above water, most retailers have seen tremendous growth driven by a boom in online sales.…

Taking the Digital Workplace to the next level: Putting people at the centre

The way we work is undergoing rapid transformation, from automation augmenting job roles to immersive technologies like VR entering the workplace. Business leaders must act fast if they’re to keep up with the competition and respond to shifting employee expectations, especially with a new digitally-native generation entering the workplace for…