About Aurora Font

UX & Design Team Manager at Worldline, Worldline UX Expert and Atos HMI Expert

Aurora Font is User Experience and Design Team Manager at Mobile Competence Center in Barcelona, member of Atos HMI Expert and Worldline UX Expert.

Her professional career is the evolution of more than 18 years cooperating with companies in the success of their digital strategy; identifying user needs and suggesting the most efficient solutions.

She is specialized in User-Centered Design process on mobility environment and focused on providing intuitive and easy-to-use products.

As a UX Consultant her main fields of expertise are usability and inclusive user experience (iUX); information architecture and interaction design. She is also a strong advocate of Agile methodologies, Scrum and Lean UX, and the inclusion of UX design process in their regular flow to build products.

Aurora is postgraduate in Infonomia: Advanced Information Management in Organizations.

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Articles posted by Aurora Font

Digital user experience in connected cars: a trending topic

Opportunities for high-tech companies The boom of connected car opens up a wide variety of business opportunities; not only for the automotive companies, but also for many other technology industries. The specialists in connectivity, icloud and IoT have the perfect scenario to implement their leading products in the automotive field and achieve great impact. The market…

Gamification to engage employees

By introducing gaming practices into the company's processes, a closer link can be achieved with business objectives while increasing employee engagement. Gamification is the use of dynamics of games in a non-recreational environment to maximize, among other values, motivation, effort, fun and commitment. Nowadays, there are many companies that use the gamification method to motivate their employees in the workplace, either achieving business goals or participating in…

What are UX challenges designing for IoT?

Until now, many IoT solutions have focused primarily on the technical capabilities of the company and their services necessities. While focus is already shifting more toward UX, the industry needs to build new best practices going beyond to simple mobile and web guidelines of years past. Companies must overcome the identified challenges to design nice UX for connected things.…