Experience the Future of Retail at Atos’ Digital Retail Lab

Amstelveen, Paris, 14 February 2017

Atos has opened the doors of its Retail Transformation Lab, a digital shopping environment which aims to empower retailers with the tools to succeed in today’s age of unified commerce.

The Lab shows how digital technology can enhance the customer’s shopping experience - whether doing the weekly food shop with dynamic shopping lists, buying the groceries online or paying with face recognition technology. The Lab is a model of a shopping environment that retailers can customize according to their needs. This revolutionary concept shows retailers how they can create a customer-centric and unified in-store and online offering. The solutions are made tangible through integrated apps and mobile commerce applications.

The Retail Transformation Lab is located in Amstelveen, Atos’ headquarters of Benelux & the Nordics. It combines Atos’ digital vision with the expertise of its key partners including its subsidiary Worldline, the European leader in payments and transactional services. In this environment, visitors can experience the feeling of a complete and integrated digital shopping experience where online and offline shopping becomes reality – demos include harnessing Augmented Reality to get personalized offers based on customer profile and purchasing habits, dynamic shopping lists that change depending on location and live promotions using electronic shelf labels.

Digital transformation

"The retail sector is changing rapidly, and technological developments have accelerated. Retailers need to respond to today’s consumer demand and shopping trends if they want to exist in the future. At Atos we support retailers by helping them provide a customer-focused, dynamic and unified shopping experience which uses the latest advances in digital technology", said Danny Groenenboom, Digital Retail Transformation Leader at Atos.

Worldline – making payment easier to increase repeat sales and customer loyalty

Consumers expect to be able to switch seamlessly from one channel to another. Worldline enables retailers to add convenience and flexibility to their business by ensuring that they can accept any kind of customer payment whatever the sales channel.

If you’re interested in having a hands-on demo of our Retail Transformation Lab or finding out more about our retail solutions please go to https://atos.net/en/industries/retail or contact jose.devries@atos.net