“Payments in Belgium go mobile thanks to Worldline technology to support the new Bancontact/Mister Cash app”
Worldline, Atos subsidiary in e-payment services and the main payment transaction processing centre in Belgium, provides the technology to support the new Bancontact/Mister Cash app which was launched this morning. Thanks to this new application, Bancontact/Mister Cash and Worldline can now offer an innovative and modern mobile shopping experience with the most popular means of payment in Belgium. Merchants will be able to offer their customers a modern and innovative consumer experience that encompasses all existing purchasing channels.
E-commerce and m-commerce are the new market trends
In our hyper-connected world driven by the internet, smartphones and other technologies, individual habits have changed. For example, take buying behaviour or the information available to consumers any time, anywhere. Everything is accessible quickly, if not immediately. Shopping, while at the same time comparing prices, reading product reviews, being able to obtain something immediately regardless of where it is. Consumers today are as happy to shop online as physically. Indeed, in 2013, for Bancontact/Mister Cash, Worldline recorded growth of no less than 84.5% in e-commerce.
A new shopping experience
"In our hyper-connected world, where mobile telephony and the internet have radically changed people's lives, offering a smartphone payment solution that is simple, safe and easy to use was an obvious move for Worldline. I'm particularly proud of the outcome, given that it's the result of a great partnership with Bancontact/Mister Cash, Belgians' favourite payment method. I'm convinced that this new solution, based on the latest technology, will contribute to making Belgium a cashless society", explains Willy Walraeve, CEO of Worldline in the Benelux.
Continuing with the deployment of electronic payment solutions, across all channels
This new payment application is the perfect addition to the offering from Worldline, whose core business aim is to make electronic payments accessible anywhere and across all channels. Moreover, it integrates seamlessly with Worldline's range of e-commerce and m-commerce solutions.
Users of this new app will be able to:
- Make online payments (either using a QR code or via the app itself)
- Pay bills in restaurants and cafés
- Send money between friends
To enable merchants to initiate payments from a smartphone, Worldline has adapted its Sips solution (secure online payment gateway), which allows merchants to be paid remotely by Bancontact/Mister Cash. In the international market, Sips by Worldline is a multi-channel payment gateway used by more than 45,000 e-merchants of all sizes and across all business segments. It processes transactions worth more than €23 billion.
By integrating the real and virtual worlds, the Bancontact/Mister Cash app and the Sips by Worldline solution will undoubtedly stimulate rapid growth in mobile payments.
Worldline, an Atos subsidiary, is the European leader and a global player in the payments and transactional services industry. Worldline delivers new-generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries, with 40 years of experience, Worldline is ideally positioned to support and contribute to the success of all businesses and administrative services in a perpetually evolving market. Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organised around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing Services & Software Licensing. In 2013, Worldline's activities within the Atos Group generated (pro forma) revenues of 1.11 billion euros. The company employs more than 7,200 people worldwide. www.worldline.com
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