“Worldline unveils “Brand in Kitchen”, a revolution in online shopping”

Paris, 7 March 2014

Through its innovations, Worldline responds to its clients' and end-users expectations in terms of connected services, new devices and new business models

Worldline, Atos subsidiary in e-payment and transactional services, introduces the "Brand in Kitchen" solution – a first in Europe. The innovative service is revolutionizing online shopping and will be the "new-generation" loyalty tool that allows customers to upload seamlessly their shopping lists to their favourite supermarket's e-store. Worldline's ambition is to stay one step ahead of its clients' expectations in terms of mobility, and simplicity.


Worldline supports its customers in their digital transformation strategy by helping them to provide the final consumer with innovative media solutions for connected services. Connected  devices and objects - including smartphones, tablets - have become a reality in both private & business worlds : energy meters , connected vehicles , and connected bracelets or sneakers. Worldline solutions are adapted to new business models offered by the Internet of things which enables them to offer innovative, simple and turn-key solutions, and thus to invest in future solutions. Worldline was the first provider to implement a connected car solution for Renault R-Link that offers payment straight from the car. Today, Worldline is the first to propose a solution allowing consumers to prepare their shopping list in real time from their kitchen: Brand in Kitchen .


Brand in Kitchen is a fridge magnet connected via home WiFi to online services from supermarkets. At any time, Brand in Kitchen allows consumers to scan and add everyday products to their shopping list in real-time, in a simple, fast and fun way. Brand in Kitchen will be available for on- line players in retail industry including e-commerce, and is particularly interesting for the ' store pickups ' that are increasingly present for daily errands and with which consumers expect to save time.


Brand in Kitchen is an innovation part of the Connected Living offer by Worldline

Connected Living provides a unique combination of services - M2M, mobility, big data , and payment . Worldline 's objective is to federate value-added services from an ecosystem of suppliers sharing the same secure access to a connected object. Platform Connected Living Worldline, delivered in a SaaS model, provides secure user access to data. The Worldline's Connected Living offer brings innovative solutions and customized business models: Connected Vehicle (Cars & Trucks), Connected Home, Connected City & Infrastructure , Connected Health.


Nicolas Kozakiewicz, Head of Research & Development at Worldline, explains: "Worldline's ambition is to stay one step ahead of its clients' expectations in terms of mobility and ease of use. Our Brand in Kitchen and Connected Living offers are a fantastic illustration of Worldline's pioneering position as the innovation leader and of the importance we attach to offering easy solutions to retailers and end consumers. Whatever the product, we can connect it, optimize it, and help our clients to digitally transform it."

About Worldline


Worldline, an Atos subsidiary, is the European leader and a global player in the payments and transactional services industry. Worldline delivers new-generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. Key actor for B2B2C industries, with 40 years of experience, Worldline is ideally positioned to support and contribute to the success of all businesses and administrative services in a perpetually evolving market. Worldline offers a unique and flexible business model built around a global and growing portfolio, thus enabling end-to-end support. Worldline activities are organised around three axes: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing Services & Software Licensing. In 2013, Worldline's activities within the Atos Group generated (pro forma) revenues of 1.11 billion euros. The company employs more than 7,200 people worldwide. www.worldline.com

For more information:


Jose de Vries

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