Atos Expert
About Chris Robson
Head of Intelligence and Optimization
Chris is the Head of Intelligence and Optimization at Atos with expert knowledge in tag management solutions, digital analytics, optimization tools and DXPs.
He is a data-driven digital professional with 23 years of experience working on both agency and client sides, with some of the largest global companies and across multiple industries.
He has helped enterprise-level businesses put analytics and experimentation at the very heart of their digital innovation. specializing in developing integrated solutions to improve productivity and efficiency. Chris is certified in multiple CX and optimization platforms. He is an experienced digital marketer with a background in PPC, SEO and web analytics.
His commercial acumen and ability to assess the potential value of analysis has been a critical driver in improving business performance both within and outside his direct responsibilities.
In the community, he is well known for his strategic thinking and ability to improve conversions. He is a digital e-commerce enthusiast with a keen interest in web analytics and providing the best possible customer experience.
Chris Robson
Articles posted by Chris Robson
Beyond the Interface: The Data-Driven Evolution of Customer Experience
Beyond the Interface: The Data-Driven Evolution of Customer Experience In today’s digital landscape, customer data is no longer just a byproduct of business. It is a powerhouse of untapped potential for creating personalized experiences. However, the modern challenge for leaders is not just the collection of data, but the art of turning digital noise
Unleashing the Power of Digital Experience Platforms
Unleashing the Power of Digital Experience Platforms Have you ever felt like you were being watched online and thought, “How do they know?” or even, “Wow, that’s perfect for me”? If so, it’s likely that the power of a digital experience platform has been unleashed on you. A DXP can help you offer visitors a relevant, personal, compelling