Atos Expert
About Victoria Erice Alonso
Head of Marketing & Communication for Atos Major Events
Victoria is the Head of Marketing & Communication for Atos Major Events, where she leads global marketing and communications strategies that leverage Atos’s sports partnerships with some of the world’s most prestigious organizations.
Her role includes the management and activation of high profile sponsorships and technology-enabled showcases, notably Atos’s long standing partnership with the International Olympic Committee and International Paralympic Committee (2015 – 2024), the UEFA National Team Football partnership, Special Olympics, CONMEBOL Club Competitions, among other collaborations with leading sports organizations.
She brings extensive experience in sports partnerships management, working closely with governing bodies, designing and delivering integrated global marketing campaigns, creating meaningful brand engagement and unique experiences for key stakeholders, combining strategic vision with operational excellence.
With 27 years of experience and a strong results driven approach, Victoria’s career centers around marketing, communication, public affairs and crisis communication. This experience also includes leadership roles in Global Talent and Change Management, CSR strategic initiatives, and partners ecosystem management.

