About Fabrice Doreau


Head of Strategic Engagement for the sports industry

Fabrice has more than 15 years of experience in the sports IT market for the Olympic Games and other major events, helping Sports & Entertainment industry leaders develop and implement disruptive digital strategies and services. He is responsible for driving innovative business deals and setting up partnerships with clients, cultivating relationships with start-ups, sports media agencies, telecom operators, third-party sports data providers and industry influencers. Before joining the division of Olympic Games and Major Events at Atos, he developed the Sports & Media market in France for Worldline over seven years. Fabrice is a graduate of Network & Telecom Engineering and Commercial Negotiation.




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Articles posted by Fabrice Doreau

Turning digital engagement into business value: the new lifeline for sports

2020 was a year like no other for sports. While the challenges of empty venues are temporary, the effects of the massive shift to digital during the pandemic are here to stay, creating new paths to value for clubs, leagues and federations. In a recent technology survey of sports industry experts, investors, founders…

How does sport return to action in the ‘new normals’?

COVID-19 has changed every aspect of our lives; the way we work, rest and play. We found ourselves in an unprecedented situation. Sporting events were canceled. We had to find new ways to stay fit, stay entertained and, above all, stay safe. As we emerge from lockdown, every sports organization must adapt – not only…

Sports digital platforms: Taking control of content and the conversation with fans thanks to technology and data

“Water, water everywhere but not a drop to drink.” The words spoken by the Ancient Mariner are not too far from the scenario sports & entertainment organizations are facing when it comes to data. Like water was for the Mariner, data is now vital…

How will we be watching sport in the stadium of the future?

In the stadium of tomorrow technology will be king and will radically transform the experience for fans, athletes and organizers alike, mainly thanks to augmented reality. Connected fans with smartphones and wearables in tomorrow’s connected stadium will be able to experience that which today still remains impossible: to access in-stadium broadcasts such…

Adopting a data-centric solution for fan engagement

In my previous article, I examined a framework for fan engagement at the Olympic and Paralympic Games. Here, I take that conversation one step further by looking at how deploying a data-centric solution can transform event organizers’ relationships with spectators. Technologies such as Augmented Reality, digital media, the IoT and wearables are enhancing fan experiences in the Olympic…

A framework for fan engagement at the Olympic and Paralympic Games

Spectators and fans are the lifeblood of the Olympic and Paralympic Games. Every city that hosts the Olympic and Paralympic Games has a key objective: to deliver the best Olympic and Paralympic Games in history. But this can only be judged by the spectators visiting the city, participating in the events, attending the…