About Ana Fernández Reid

Ana has more than 19 years of tech expertise specialized in management in the sport Industry, driving digital transformations for B2B, B2E and B2C ecosystems. She has participated in the successful delivery of mega sport events such as Euro2024, the Olympic Games and the Ryder Cup, as well as other multisport competitions like the CAC Games, Asian Games, Universiade and the Pan American Games. She also has worked directly with major global sport organizations like UEFA, Olympic Broadcasting Services, European Tour, FISU, and the French Football Ligue, among others.

She is passionate about bringing value to athletes, fans and the sport businesses — enhancing technology as the engine to data-driven decision making and the diffusion of real-time content to global partners, keeping onsite and remote end-users fully engaged in the live action while delivering secure applications and smooth operations.