Digitization in media: success in the world’s new normal
The broadcast and media marketplace continues to shift, driven by changing consumer behaviors and rapid technological change. Access to high-quality content is more important than ever in a world in which channels and platforms are proliferating and choice for consumers continues to grow.
The outbreak of COVID-19 led to a marked increase in demand from diverse, digitally savvy audiences; and it accelerated digital transformation of how content is created, distributed and consumed.
From large traditional broadcasters, to online content platforms, to specialist suppliers, all media companies have the same need: to deliver the best possible content, at pace, and at the lowest possible cost. That’s how to win and maintain market share, stay competitive, and satisfy advertisers and stakeholders.
Atos brings a unique combination of experience, capabilities and solutions to help media & entertainment companies achieve their ambitions and succeed in media’s new normal.
Solutions
Accessing archive
Content remains “King” when it comes to media, and in recent times media organizations have seen that their archives are a valued source of content for both consumption and contribution. But this is only the case when content can be found and accessed quickly. Content Digitizationis the first step in realizing the value of an archive.
Supporting live
Live production and real-time broadcasting require the management of complex broadcast networks. Setting up and reconfiguring these environments can be high risk and require downtime. Broadcast Network Control System (BNCS)+ takes out the risk and the strain making the complex simple and quick enabling maximum resource utilization.
Content distribution
If content is “King”, the distribution is “Prince,” as without distribution there is no access to content. Online Distribution has become a vital weapon in any media companies digital arsenal. As broadband has become ubiquitous and consumers and businesses more digitally aware, media organizations must embrace digital distribution both B2B and B2C.
Faster Idea to Screen
The competition for attention and the need to respond instantly to shifting consumer trends and interests leaves little room for error and slow manual processes. Increasingly late delivery of content and the need to support multiple platforms has created an opportunity for Media Workflow Automation to step in and remove risk while adding speed.
Keeping it Safe & Accessible
Everybody is aware of the Cloud in the same way that everyone is aware that media files are huge compared to simple data files. For a long time, Cloud storage has promised much but delivered little. Now, this is changing, and there is a very real opportunity to adopt Media Storage Strategies that can take advantage of Cloud technology.
Managing Assets
Continuing the theme that content is “King” brings focus to how the key asset of a media organization is managed, i.e., the media asset. Media Asset Management systems (MAMs), provide the unique functionality required to manage complex media files. MAM systems sit at the heart of a media organization’s core business.
Insights
Brochure
How can the media & entertainment industry maintain its pioneering role in the future? What comes next?
Brochure
Tailoring cybersecurity for the Broadcast Media industry
Technology is changing everything, and the broadcast media industry is no different.
Video
Broadcast Network Control System (BNCS+) for Media
Leading broadcasters have come to rely on BNCS+ to control and automate their broadcast transmissions
Podcast
The changing face of broadcast media
More than ever, access to quality content defines success in a world where the number of different channels and platforms are proliferating and consumer choice has never been higher.
Blog
Tackling fake news without suppressing free speech
Limiting the impact of fake news is easier said than done, drifting away from the attention economy would be a good start.
Blog
Media under attack: what cyberattacks can teach us about securing the broadcast media sector
Limiting the impact of fake news is easier said than done, drifting away from the attention economy would be a good start.
Talk to our experts
Marcos Gonzales Flower
Head of Media Center of Excellence
Paul Moore
Head of Media Strategic Business Development
Mauro Starinieri
Head of Media Alliances
Our Partners
Atos Media & Entertainment is in close collaboration with our world-class partner ecosystem including:
