Digitization in media: success in the world’s new normal

The broadcast and media marketplace continues to shift, driven by changing consumer behaviors and rapid technological change. Access to high-quality content is more important than ever in a world in which channels and platforms are proliferating and choice for consumers continues to grow.

The outbreak of COVID-19 led to a marked increase in demand from diverse, digitally savvy audiences; and it accelerated digital transformation of how content is created, distributed and consumed.

From large traditional broadcasters, to online content platforms, to specialist suppliers, all media companies have the same need: to deliver the best possible content, at pace, and at the lowest possible cost. That’s how to win and maintain market share, stay competitive, and satisfy advertisers and stakeholders.

Atos brings a unique combination of experience, capabilities and solutions to help media & entertainment companies achieve their ambitions and succeed in media’s new normal.


digitization in media

Accessing archive

Content remains “King” when it comes to media, and in recent times media organizations have seen that their archives are a valued source of content for both consumption and contribution. But this is only the case when content can be found and accessed quickly. Content Digitization is the first step in realizing the value of an archive.

media asset management solutions

Supporting live

Live production and real-time broadcasting require the management of complex broadcast networks. Setting up and reconfiguring these environments can be high risk and require downtime. Broadcast Network Control System (BNCS)+ takes out the risk and the strain making the complex simple and quick enabling maximum resource utilization.

digital transformation in media

Faster Idea to Screen

The competition for attention and the need to respond instantly to shifting consumer trends and interests leaves little room for error and slow manual processes. Increasingly late delivery of content and the need to support multiple platforms has created an opportunity for Media Workflow Automation to step in and remove risk while adding speed.

digital transformation in media

Keeping it Safe & Accessible

Everybody is aware of the Cloud in the same way that everyone is aware that media files are huge compared to simple data files. For a long time, Cloud storage has promised much but delivered little. Now, this is changing, and there is a very real opportunity to adopt Media Storage that can take advantage of Cloud technology.

digital transformation in media

Content distribution

If content is “King”, the distribution is “Prince,” as without distribution there is no access to content. Online Distribution has become a vital weapon in any media companies digital arsenal. As broadband has become ubiquitous and consumers and businesses more digitally aware, media organizations must embrace digital distribution both B2B and B2C.

media asset management solutions

Managing Assets

Continuing the theme that content is “King” brings focus to how the key asset of a media organization is managed, i.e., the media asset. Media Asset Management systems (MAMs), provide the unique functionality required to manage complex media files. MAM systems sit at the heart of a media organization’s core business.

Decarbonization is a must in today’s media market

Telecoms, Media and Technology organizations have opportunities to use digital technologies to recognize the importance of timely and data-driven net zero strategies and decision making, decarbonize their own operations and supply chains while supporting the sustainability goals of other industries. In partnership with governments, public agencies, supply chains and communities, we have a vital role in helping shift public awareness and behavior towards a more innovative, inclusive and green society.

Decarbonization solutions for media companies

Client stories


Moving BBC Cymru Wales to the BBC’s most connected, accessible and sustainable building

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Client stories


Providing new automation solutions and continuing management services of all digital services relating to RaiPlay platform

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Client stories

ITV Daytime

With packed programming and all the intense pressures of mixed-format live television, ITV Daytime relies on BNCS+ for its on-air transmissions to millions of viewers every day

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Client stories

Österreichischer Rundfunk (ORF)

For ORF, the Austrian national public service broadcaster, it was time to end the costly and unproductive cycle of continual media format migrations

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Client stories

Axel Springer

Axel Springer and Atos worked in close partnership to design and deliver a joint approach that achieved a successful and smooth transition, despite the challenges of Covid-19.

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media IT solutions

Atos in Media & Entertainment

How can the media & entertainment industry maintain its pioneering role in the future? What comes next?

Webinar Replay

Take advantage of time-based metadata to leverage your media assets

Discover with Atos, AWS, TF1 and Synchronized how in-video intelligence (IVI) and time-based metadata can help to increase revenues, lower cost, reduce churn and improve engagement rate, improve search and discovery with solutions ready to use at scale.

Talk show

Let’s talk about tech

Let’s talk about tech is a series of interviews and chats with the participation of experts, journalists working in telecom, media and technology industry.

media IT solutions

The changing face of broadcast media

More than ever, access to quality content defines success in a world where the number of different channels and platforms are proliferating and consumer choice has never been higher.

Atos cybersecurity broadcast Media industry

Tailoring cybersecurity for the Broadcast Media industry

Technology is changing everything, and the broadcast media industry is no different.


Broadcast Network Control System (BNCS+) for Media

Leading broadcasters have come to rely on BNCS+ to control and automate their broadcast transmissions

Talk to our experts

Marcos Gonzalez-Flower

Head of Global Media Competence Center

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Paul Moore

Paul Moore Olmstead

Head of Media Strategic Business Development

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Allan McLennan

Head of Media & Entertainment North America

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Our Partners

Atos Media & Entertainment is in close collaboration with our world-class partner ecosystem including:

Interested in our solutions for Media companies ?