Media transformation: success in the world’s new normal

The broadcast and media marketplace continues to shift, driven by changing consumer behaviours and rapid technological change. Access to high-quality content is more important than ever in a world in which channels and platforms are proliferating and choice for consumers continues to grow.

The outbreak of COVID-19 led to a marked increase in demand from diverse, digitally savvy audiences; and it accelerated digital transformation of how content is created, distributed and consumed.

From large traditional broadcasters, to online content platforms, to specialist suppliers, all media companies have the same need: to deliver the best possible content, at pace, and at the lowest possible cost. That’s how to win and maintain market share, stay competitive, and satisfy advertisers and stakeholders. The time has come to transform to the new normal, to embrace new technologies and accept new creation and consumption models. Its time to effectively manage customer relationships and digitize workplaces, to monetize content effectively and drive down costs.

Atos brings a unique combination of experience, capabilities and solutions to help media & entertainment companies transform and adapt to achieve their ambitions and succeed in media’s new normal.

Key industry trends

Manage customer relationship

In an ever increasingly competitive marketplace, managing customer relationships is not something an organization can aspire to, it’s a requirement of success.

Automate workflows

Process automation can speed up concept to screen timescales and reduce the chances of human error, helping staff spend less time on process and more time on the core business.

Digitize workplaces

Every workplace is being digitized and modernized, driven by changing working practices and the need to improve efficiency and reduce costs.

Monetize Content

The old saying “Content is King”, has never been more evident than today with consumers having unprecedented choice and the battle for attention fiercely competitive.

Manage the supply chain

The effective management of supply chains is vital in any industry, its is more important than ever to organize, automate and effectively manage the content supply chain.

Media Production

The need to dynamically manage more inputs, outputs and delivery platforms, with remote and centralized working and the usual time and cost pressures


Media Workflow Automation

Media Workflow

Media Workflow Automation (content supply chain) >

Automation of business processes in a Media organization

Accessing & Managing Content

Accessing & Managing Content

Content Digitization >

Media Storage Strategy >

Media Asset Management & Digital Asset Management (MAM&DAM)

Content distribution

Content distribution


Online distribution

Atos Live Sports Results

Customer engagement

Atos Live Sports Results >

Decarbonization is a must in today’s media market

Telecoms, Media and Technology organizations have opportunities to use digital technologies to recognize the importance of timely and data-driven net zero strategies and decision making, decarbonize their own operations and supply chains while supporting the sustainability goals of other industries. In partnership with governments, public agencies, supply chains and communities, we have a vital role in helping shift public awareness and behavior towards a more innovative, inclusive and green society.

Decarbonization solutions for media companies

Media in a Box – Book a workshop for innovative exchange

The media & entertainment world is undergoing profound and permanent transformation, accelerated by the pandemic. Media in a Box is a chance to meet our experts who will showcase demos to guide and secure your digital journey so you can achieve your creative and business ambitions as this exciting and dynamic industry evolves. It’s a workshop to explore your priorities, challenges and opportunities and help you develop your roadmap.

Explore Media in a Box

Client stories


Moving BBC Cymru Wales to the BBC’s most connected, accessible and sustainable building

Read the client story

Client stories


Providing new automation solutions and continuing management services of all digital services relating to RaiPlay platform

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Client stories

ITV Daytime

With packed programming and all the intense pressures of mixed-format live television, ITV Daytime relies on BNCS+ for its on-air transmissions to millions of viewers every day

Read the client story

Client stories

Österreichischer Rundfunk (ORF)

For ORF, the Austrian national public service broadcaster, it was time to end the costly and unproductive cycle of continual media format migrations

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Client stories

Axel Springer

Axel Springer and Atos worked in close partnership to design and deliver a joint approach that achieved a successful and smooth transition, despite the challenges of Covid-19.

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Client stories


RTVE chooses a new Atos solution, Atos Live Sports Results, to enrich its website and applications with information on sporting events in real time. The solution offers a complete fan experience during the Olympic and Paralympic Games Tokyo 2020.

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Client stories

France Télévisions

EcoAct, an Atos company, and Greenspector to assess and optimize the carbon impact of the website of France Télévisions' new media NOWU.

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Client stories

Timeline Television

Atos has successfully provided Timeline Television with a solution that enabled the company to securely provide high-quality live video of large sailing competitions for live broadcasting.

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media IT solutions

Atos in Media & Entertainment

How can the media & entertainment industry maintain its pioneering role in the future? What comes next?

Webinar Replay

Take advantage of time-based metadata to leverage your media assets

Discover with Atos, AWS, TF1 and Synchronized how in-video intelligence (IVI) and time-based metadata can help to increase revenues, lower cost, reduce churn and improve engagement rate, improve search and discovery with solutions ready to use at scale.

Talk show

Let’s talk about tech

Let’s talk about tech is a series of interviews and chats with the participation of experts, journalists working in telecom, media and technology industry.

media IT solutions

The changing face of broadcast media

More than ever, access to quality content defines success in a world where the number of different channels and platforms are proliferating and consumer choice has never been higher.

Atos cybersecurity broadcast Media industry

Tailoring cybersecurity for the Broadcast Media industry

Technology is changing everything, and the broadcast media industry is no different.


Broadcast Network Control System (BNCS+) for Media

Leading broadcasters have come to rely on BNCS+ to control and automate their broadcast transmissions

Talk to our experts

Marcos Gonzalez-Flower

Head of Global Media Competence Center

Follow or contact Marcos:
Paul Moore

Paul Moore Olmstead

Head of Media Strategic Business Development

Follow or contact Paul:

Allan McLennan

Head of Media & Entertainment North America

Follow or contact Allan:

Our Partners

Atos Media & Entertainment is in close collaboration with our world-class partner ecosystem including:

Our Memberships

Atos is a member of leading Media & Entertainment organizations including:

Interested in our solutions for Media companies ?