Entertainment transformation: turning engagement into business value

From music concerts and conferences, to theme parks and sporting events, live entertainment brings people together through collective experience, emotion and connection.

COVID-19 hit live entertainment hard; and as we begin to emerge from the crisis, there’s a new kind of live entertainment consumer. Having been forced during the pandemic to find more online, they are seeking more interactive engagement and experiences. What’s more, the return to venues represents new health and occupancy challenges for theme parks, concert halls and stadiums. And, as ever, live means unpredictable.

Digital technologies create new ways for live entertainment to offer shared pleasure and delight. They have a critical role to play in enabling people’s safety, security, comfort and peace of mind. And with more connectivity comes more data that can produce fresh insight for delivering ever more innovative and personalized experiences.

Atos brings a unique blend of best-in-class IT solutions and expertise to help the entertainment industry embrace these new opportunities and challenges. We’ll support you at every stage of your digital transformation for success in the evolving entertainment world.


fan engagement in sports

Fan Engagement

Engagement with fans is a complex multi-dimensional challenge which needs to be brought together into a single cohesive strategy covering before, during and after events and maintaining a connection both at and away from the event. This challenge requires ideas and technology to bring them to reality including: Customer engagement platform, Data Monetization.

Event venue management IT solutions

Event/Venue management

Technology is critical to the success of any events. Atos´ portfolio provides the full range of digital products and services required to stage world class events from Security, Timing and Scoring through to Information Diffusion Systems that distribute the results to international media, news agencies, websites and TV graphics. It also includes full Event Management Systems, Integration services and Games Times Operations.

performance tracking

Performance tracking

Sports Data Platform to manage professional and amateur athletes and their activities: training, health, competition, licenses, entries, etc. The solution consolidates all data from various sources including competition Results and Statistics, Video Analytics Systems, Wearable Technologies / Internet of Things and allow producing KPIs and visualize them in an easy manner.

Predictive Maintenance Solution for theme parks

Predictive Maintenance

With greater engagement comes greater responsibility. As entertainment consumers open up to a closer relationship they want to be sure they will not be put at risk. Atos predictive maintenance solutions can help you avoid operational downtime while lower costs and improve visitor satisfaction.

broadcasting for entertainment


Atos brings a unique combination of experience, capabilities and solutions to help media & entertainment companies achieve their ambitions to deliver the best possible content, at pace, and at the lowest possible cost.



As a leader in decarbonization, we provide expertise from AI & data driven models to low carbon & energy design and operations to entertainment organizations, helping them to achieve their decarbonization targets.

Client stories

Hard Rock Stadium

Protecting 6,500 fans and 7,100 devices at the Super Bowl final – North America’s biggest annual public event.

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Client stories

World-leading theme park operator

Avoiding operational downtime while lowering costs and improving visitor satisfaction with an advanced predictive maintenance solution.

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Client stories

International Olympic Committee (IOC)

For 25 years, the IOC and Atos have been on a journey together, bringing the Olympic Games to the digital age and seeing many technological advances and innovations.

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Client stories

National Trust

The ambitious transformational programme involves implementing a supporter engagement platform built on the Salesforce Lightning framework and using both Salesforce modules and independent apps.

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Client stories

European Athletics Association

Beyond Torun 2021 European Athletics Indoor Championships, Atos will continue working with EA to meet the ever-growing demands of fans and media for athletics content and will be committed to deliver secure and decarbonized innovative digital services to increase online audience at athletics events in Europe.

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Client stories

European Games 2023 and 2027

Atos has been selected by the European Olympic Committees (EOC) as its official Digital Technology Partner for the 2023 and 2027 editions of the European Games. As part of this partnership, Atos and EOC will work together to improve fan engagement.

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Client stories

Timeline Television

Atos has successfully provided Timeline Television with a solution that enabled the company to securely provide high-quality live video of large sailing competitions for live broadcasting.

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media IT solutions

Atos in Media & Entertainment

How can the media & entertainment industry maintain its pioneering role in the future? What comes next?

Talk show

Let’s talk about tech

Let’s talk about tech is a series of interviews and chats with the participation of experts, journalists working in telecom, media and technology industry.

Lookout Sports

Winning in the ‘new normals’ with an integrated phigital fan experience

Organizations of all types are making deep and long-lasting changes as they adapt for the ‘new normals,’ finding new ways to keep users engaged yet safe and reinventing stadium services to comply with social distancing.

Webinar replay

Re-opening Your Stadium Safely After the Pandemic

Atos, Nvidia and Anyvision discuss critical safety challenges and how AI and a new generation of applications help solve those problems.


Improving Attraction Operations and Safety with Artificial Intelligence

In a webinar with IAAPA (International Association of Amusement Parks and Attractions), learn how a global themepark operator has embraced the use of AI to enhance attraction and ride performance.


Gen Z is fostering a revolution in sports watching habits

If they want to attract and retain young viewers, sports leagues and broadcasters will have to provide more customizable, personalized content.


Road-mapping media and entertainment industry’s digital future

In the winter journal of MESA (Media and Entertainment Services Alliance), learn how digital transformation help keep up with consumers’ high expectations.


Turning digital engagement into business value: the new lifeline for sports

While the challenges of empty venues are temporary, the effects of the massive shift to digital during the pandemic are here to stay, creating new paths to value for clubs, leagues and federations.

Our Partners

Atos Media & Entertainment is in close collaboration with our world-class partner ecosystem including:

Our Memberships

Atos is a member of leading Media & Entertainment organizations including:

Interested in our solutions for Sports and Entertainment companies ?