Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
the CPG industry will double in size
in the next decade
CPG startup funding has experienced an
8-fold increase in the last 6 years
of customers are purchasing
personalized products today
How FMCG Can Win in a Virtual World
Online sales of groceries tripled as consumers went online in large numbers to buy food during the Coronavirus pandemic. Many customers bought all sorts of FMCG products online for the first time — and they liked it.
As FMCG companies shift to more online focus, there are new challenges – plus plenty of opportunities to leverage an established brand and processes to compete in new ways.
The importance of online retailing for consumer goods will continue to grow, stronger and faster than before Coronavirus.
If the FMCG industry wants to find its way back to stable, profitable growth, it must reflect on its strengths and reinterpret them.
For decades, fast-moving consumer goods (FMCG) companies have been the choice for investors looking for moderate but constant growth and high profitability.
The strongest brands within FMCG have a vast edge in experience with product launches. If new products are introduced online by start-ups, their level of success is easy to notice.
Several business differentiators can help fast moving consumer goods (FMCG) companies gain momentum and generate revenue growth: brand, speed, smarter supply chains/factories and customer trust.
Customer transformation challenges
Look at digital transformation in Consumer Packaged Goods from four perspectives …
How can digital help you go beyond building enduring loyalty and actively involve customers in business development?
How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?
Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?
Trust and compliance
Can you place a reliable digital trace on the history of every product in your value chain?
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Envision and implement a focused, adaptive and creative digital transformation strategy.
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
End-to-End SAP HANA
It’s time to optimize SAP HANA as your winning data platform.
IT Services for CPG
Design, build, integrate, manage and outsource with CPG focused services.
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Global Head of Consulting and Marketing – Retail, Transport and Logistics
COO of Manufacturing, Retail and Transport