Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
the CPG industry will double in size
in the next decade
CPG startup funding has experienced an
8-fold increase in the last 6 years
of customers are purchasing
personalized products today
Customer transformation challenges
Look at digital transformation in Consumer Packaged Goods from four perspectives …
Customer experience
How can digital help you go beyond building enduring loyalty and actively involve customers in business development?
Operational excellence
How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?
Business reinvention
Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?
Trust and compliance
Can you place a reliable digital trace on the history of every product in your value chain?
Solutions
Key services for our Consumer Packed Goods clients
What our customers say
Related resources
Look Out 2020+ for Consumer Packaged Goods
Moving from products to experiences
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Our experts
Terry Lobel
Senior Vice President CPG & Retail, Atos
Christian Ruess
COO of Manufacturing, Retail and Transport
