Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies


There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies.  When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage.  Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

the CPG industry will double in size
in the next decade

CPG startup funding has experienced an
8-fold increase in the last 6 years

of customers are purchasing
personalized products today

CPG Trends

How FMCG Can Win in a Virtual World

Online sales of groceries tripled as consumers went online in large numbers to buy food during the Coronavirus pandemic. Many customers bought all sorts of FMCG products online for the first time — and they liked it.

As FMCG companies shift to more online focus, there are new challenges – plus plenty of opportunities to leverage an established brand and processes to compete in new ways.


The im­por­tance of online retailing for consumer goods will conti­nue to grow, stron­ger and faster than before Coronavirus.

If the FMCG industry wants to find its way back to stable, profitable growth, it must reflect on its strengths and reinterpret them.


3 Ways CPG Companies Can – and Must – Innovate Now

One thing’s clear from the ongoing uncertainties of 2020: innovation is essential. Remote-working
capabilities have kept countless operations running. Social distancing begs for increased

Fact Sheet

Commercial Solutions for CPG

Consumer Product Goods (CPG) and Food & Beverage (F&B) are undergoing
an unprecedented wave of innovation.

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities?  Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

What our customers say about us

Related resources

Look Out for Consumer Packaged Goods

Moving from products to experiences

Which business opportunities and key technologies will shape the future of CPG?

Case Study

Crediton Dairy

Learn how Atos gave Crediton Dairy a new competitive edge with S/4HANA.

Atos Thought Leadership Blog

Blockchain breaks into the mainstream

In the past few years, it has been important to explain what blockchains can do, and cannot do, and now we are really at the phase where the technology can become industrialized.

Our experts

Terry Lobel

Senior Vice President CPG & Retail, Atos

Christian Ruess

COO of Manufacturing, Retail and Transport 

Follow or contact Christian:
Linkedin | Twitter | Mail

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