Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies


There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies.  When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage.  Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities?  Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

What our partner say about us

atos siemens logo

Siemens and Atos expand their strategic alliance

“We are very happy with the development of the Alliance over the past five years. The Alliance has driven additional joint order intake for both companies, it has sparked many new innovations and it has contributed to improved shareholder returns. I am also pleased that Atos is a key ecosystem partner for our MindSphere industrial cloud platform.”

Roland Busch, member of the Managing Board of Siemens AG and member of the Board of Atos SE

View the press release

Related resources

Look Out 2020+ for Consumer Packaged Goods

Moving from products to experiences

Which business opportunities and key technologies will shape the future of CPG?

Case Study

Crediton Dairy

Learn how Atos gave Crediton Dairy a new competitive edge with S/4HANA.

Atos Thought Leadership Blog

Wearables and beyond

CPG companies must always be one step ahead in understanding fast-changing buying behaviours.

Our experts

Terry Lobel

Senior Vice President CPG & Retail, Atos

Christian Ruess

COO of Manufacturing, Retail and Transport 

Follow or contact Christian:
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