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Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.
Customer transformation challenges
Look at digital transformation in Consumer Packaged Goods from four perspectives …
Customer experience
How can digital help you go beyond building enduring loyalty and actively involve customers in business development?
Operational excellence
How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?
Business reinvention
Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?
Trust and compliance
Can you place a reliable digital trace on the history of every product in your value chain?
Solutions
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Digital Transformation
Envision and implement a focused, adaptive and creative digital transformation strategy.
Cyber Security
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
End-to-End SAP HANA
It’s time to optimize SAP HANA as your winning data platform.
Omni-channel services
Optimize consumer engagement with cutting-edge, seamless services for merchants on any device.
What our partner say about us
“We are very happy with the development of the Alliance over the past five years. The Alliance has driven additional joint order intake for both companies, it has sparked many new innovations and it has contributed to improved shareholder returns. I am also pleased that Atos is a key ecosystem partner for our MindSphere industrial cloud platform.”
Roland Busch, member of the Managing Board of Siemens AG and member of the Board of Atos SE
View the press releaseRelated resources
Look Out Market Views
Consumer Packaged Goods
We believe that today’s brands relationships must be data-driven, and must extend far beyond the moment of purchase.
Atos Thought Leadership Blog
Wearables and beyond
CPG companies must always be one step ahead in understanding fast-changing buying behaviours.
Our experts
Thomas Collins
Senior Vice President, Global Market Head Consumer Packaged Goods
Christian Ruess
COO of Manufacturing, Retail and Transport
