Digital redefines insight and customer relationships for CPG companies

There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

Solutions

Key services for our Consumer Packed Goods clients

Industry 4.0 and the Internet of Things

Drive the new industrial revolution for sustained competitive advantage.

Atos Codex Analytics Solutions

Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.

Digital Transformation

Envision and implement a focused, adaptive and creative digital transformation strategy.

Cyber Security

Protecting products, reputation and customers with a 360 degree security and compliance perspective.

End-to-End SAP HANA

It’s time to optimize SAP HANA as your winning data platform.

Omni-channel services

Optimize consumer engagement with cutting-edge, seamless services for merchants on any device.

What our partner say about us

atos siemens logo

Siemens and Atos expand their strategic alliance

“We are very happy with the development of the Alliance over the past five years. The Alliance has driven additional joint order intake for both companies, it has sparked many new innovations and it has contributed to improved shareholder returns. I am also pleased that Atos is a key ecosystem partner for our MindSphere industrial cloud platform.”

Roland Busch, member of the Managing Board of Siemens AG and member of the Board of Atos SE

View the press release