Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
the CPG industry will double in size
in the next decade
CPG startup funding has experienced an
8-fold increase in the last 6 years
of customers are purchasing
personalized products today
CPG Trends
How FMCG Can Win in a Virtual World
Online sales of groceries tripled as consumers went online in large numbers to buy food during the Coronavirus pandemic. Many customers bought all sorts of FMCG products online for the first time — and they liked it.
As FMCG companies shift to more online focus, there are new challenges – plus plenty of opportunities to leverage an established brand and processes to compete in new ways.
The importance of online retailing for consumer goods will continue to grow, stronger and faster than before Coronavirus.
If the FMCG industry wants to find its way back to stable, profitable growth, it must reflect on its strengths and reinterpret them.
Article
3 Ways CPG Companies Can – and Must – Innovate Now
One thing’s clear from the ongoing uncertainties of 2020: innovation is essential. Remote-working
capabilities have kept countless operations running. Social distancing begs for increased
automation.
Fact Sheet
Commercial Solutions for CPG
Consumer Product Goods (CPG) and Food & Beverage (F&B) are undergoing
an unprecedented wave of innovation.
Customer transformation challenges
Look at digital transformation in Consumer Packaged Goods from four perspectives …
Customer experience
How can digital help you go beyond building enduring loyalty and actively involve customers in business development?
Operational excellence
How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?
Business reinvention
Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?
Trust and compliance
Can you place a reliable digital trace on the history of every product in your value chain?
Solutions
Key services for our Consumer Packed Goods clients
What our customers say about us
Related resources
Look Out for Consumer Packaged Goods
Moving from products to experiences
Which business opportunities and key technologies will shape the future of CPG?
Atos Thought Leadership Blog
Blockchain breaks into the mainstream
In the past few years, it has been important to explain what blockchains can do, and cannot do, and now we are really at the phase where the technology can become industrialized.
Our experts
Terry Lobel
Senior Vice President CPG & Retail, Atos
Christian Ruess
COO of Manufacturing, Retail and Transport
