Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies


There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.

the CPG industry will double in size
in the next decade

CPG startup funding has experienced an
8-fold increase in the last 6 years

of customers are purchasing
personalized products today

CPG Trends

How FMCG Can Win in a Virtual World

Online sales of groceries tripled as consumers went online in large numbers to buy food during the Coronavirus pandemic. Many customers bought all sorts of FMCG products online for the first time — and they liked it.

As FMCG companies shift to more online focus, there are new challenges – plus plenty of opportunities to leverage an established brand and processes to compete in new ways.


The im­por­tance of online retailing for consumer goods will conti­nue to grow, stron­ger and faster than before Coronavirus.

If the FMCG industry wants to find its way back to stable, profitable growth, it must reflect on its strengths and reinterpret them.


Bad impersonations: How consumer brands can win in a virtual world

For decades, fast-moving consumer goods (FMCG) companies have been the choice for investors looking for moderate but constant growth and high profitability.


Speedy adjustments to market fluctuations are key to FMCG success

The strongest brands within FMCG have a vast edge in experience with product launches. If new products are introduced online by start-ups, their level of success is easy to notice.


Harnessing the power of smart factories for future growth

In previous posts, we’ve outlined brand and speed as differentiators that can help FMCG (Fast Moving Consumer Goods) companies gain momentum and generate revenue growth.


Success in consumer packaged goods? It’s built on trust

Several business differentiators can help fast moving consumer goods (FMCG) companies gain momentum and generate revenue growth: brand, speed, smarter supply chains/factories and customer trust.

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities? Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?


Key services for our Consumer Packed Goods clients

Industry 4.0 exploration

Industry 4.0 and the Internet of Things

Drive the new industrial revolution for sustained competitive advantage.

Atos codex analytics

Atos Codex Analytics Solutions

Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.

Digital Transformation

Envision and implement a focused, adaptive and creative digital transformation strategy.

Cyber Security

Protecting products, reputation and customers with a 360 degree security and compliance perspective.

End-to-End SAP HANA

It’s time to optimize SAP HANA as your winning data platform.

IT Services for CPG

Design, build, integrate, manage and outsource with CPG focused services.

What our customers say about us

George Weston Foods

Atos introduces the Don Pricing Platform to ensure George Weston Foods reduces process time and increases profit margins

Coca-Cola Hellenic Bottling Company

This customer reference video shares insights of Coca-Cola HBC’s digital transformation with Atos. See why Atos is their trusted partner for IT services and digital transformation – from application management…


Together with FunderMax, Atos has designed and developed a Digital Sales Support App, empowered by Apple™ SDK on the SAP Cloud Platform

The Coca-Cola Hellenic Bottling Company

The Coca-Cola Hellenic Bottling Company (CCHBC), one of the world’s largest bottlers of Coca-Cola, is the first company to operate a large-scale rollout of Atos Codex’s pioneering Connected Cooler…

Related resources

Look Out for Consumer Packaged Goods

Moving from products to experiences

Which business opportunities and key technologies will shape the future of CPG?

Case Study

Crediton Dairy

Learn how Atos gave Crediton Dairy a new competitive edge with S/4HANA.

Atos Focus Paper

FMCGs Get Off the Shelf

A playbook for Fast Moving Consumer Goods in the time of COVID, from Industry Today.

Our experts

Terry Lobel

Global Head of Consulting and Marketing – Retail, Transport and Logistics

Christian Ruess

COO of Manufacturing, Retail and Transport

Follow or contact Christian:

Linkedin | Twitter | Mail

Interested in our services in the Consumer Packed Goods industry?