Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
the CPG industry will double in size
in the next decade
CPG startup funding has experienced an
8-fold increase in the last 6 years
of customers are purchasing
personalized products today
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Envision and implement a focused, adaptive and creative digital transformation strategy.
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
End-to-End SAP HANA
It’s time to optimize SAP HANA as your winning data platform.
Optimize consumer engagement with cutting-edge, seamless services for merchants on any device.
What our partner say about us
How connected coolers make the difference
Access to huge amounts of point-of-sale data, such as cooler placement in the store, availability, temperature, stock, customer behavior.View our Customer Story
Look Out 2020+ for Consumer Packaged Goods
Which business opportunities and key technologies will shape the future of CPG?
Atos Thought Leadership Blog
In the past few years, it has been important to explain what blockchains can do, and cannot do, and now we are really at the phase where the technology can become industrialized.
Senior Vice President CPG & Retail, Atos
COO of Manufacturing, Retail and Transport