Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
the CPG industry will double in size
in the next decade
CPG startup funding has experienced an
8-fold increase in the last 6 years
of customers are purchasing
personalized products today
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
What our customers say
Coca-Cola Hellenic Bottling Company
This customer reference video shares insights of Coca-Cola HBC’s digital transformation with Atos. See why Atos is their trusted partner for IT services and digital transformation – from application management…
Together with FunderMax, Atos has designed and developed a Digital Sales Support App, empowered by Apple™ SDK on the SAP Cloud Platform
Look Out 2020+ for Consumer Packaged Goods
Which business opportunities and key technologies will shape the future of CPG?
Atos Thought Leadership Blog
In the past few years, it has been important to explain what blockchains can do, and cannot do, and now we are really at the phase where the technology can become industrialized.
Senior Vice President CPG & Retail, Atos
COO of Manufacturing, Retail and Transport