Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies

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There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies.  When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage.  Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.


the CPG industry will double in size
in the next decade


CPG startup funding has experienced an
8-fold increase in the last 6 years


of customers are purchasing
personalized products today

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities?  Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

What our customers say

Related resources

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Case Study

Crediton Dairy

Learn how Atos gave Crediton Dairy a new competitive edge with S/4HANA.

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Our experts

Terry Lobel

Senior Vice President CPG & Retail, Atos

Christian Ruess

COO of Manufacturing, Retail and Transport 

Follow or contact Christian:

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