Consumer Packaged Goods

Digital underpins new levels of customer loyalty and engagement

New approaches to digital customer engagement radically change client relationships for CPG companies – they have a direct impact on retail and distribution too.

Digital redefines insight and customer relationships for CPG companies

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There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalization of packaged products through to value-added online services, the impact of digital transformation is everywhere.

But it’s about a lot more than marketing and communications strategies.  When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.

Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.

For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage.  Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.

As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.


the CPG industry will double in size
in the next decade


CPG startup funding has experienced an
8-fold increase in the last 6 years


of customers are purchasing
personalized products today

CPG Trends

How FMCG Can Win in a Virtual World

Online sales of groceries tripled as consumers went online in large numbers to buy food during the Coronavirus pandemic. Many customers bought all sorts of FMCG products online for the first time — and they liked it.

As FMCG companies shift to more online focus, there are new challenges – plus plenty of opportunities to leverage an established brand and processes to compete in new ways.

DOWNLOAD: HOW FMCG CAN WIN IN A VIRTUAL WORLD

The im­por­tance of online retailing for consumer goods will conti­nue to grow, stron­ger and faster than before Coronavirus.

If the FMCG industry wants to find its way back to stable, profitable growth, it must reflect on its strengths and reinterpret them.

Blog

Bad impersonations: How consumer brands can win in a virtual world

For decades, fast-moving consumer goods (FMCG) companies have been the choice for investors looking for moderate but constant growth and high profitability.

Blog

Speedy adjustments to market fluctuations are key to FMCG success

The strongest brands within FMCG have a vast edge in experience with product launches. If new products are introduced online by start-ups, their level of success is easy to notice.

Blog

Harnessing the power of smart factories for future growth

In previous posts, we’ve outlined brand and speed as differentiators that can help FMCG (Fast Moving Consumer Goods) companies gain momentum and generate revenue growth.

Blog

Success in consumer packaged goods? It’s built on trust

Several business differentiators can help fast moving consumer goods (FMCG) companies gain momentum and generate revenue growth: brand, speed, smarter supply chains/factories and customer trust.

Customer transformation challenges

Look at digital transformation in Consumer Packaged Goods from four perspectives …

Customer experience

How can digital help you go beyond building enduring loyalty and actively involve customers in business development?

Operational excellence

How can you achieve the production and distribution agility needed to respond to new opportunities while maintaining efficiency and margin?

Business reinvention

Where will you find your new alliances and opportunities?  Where, for example, does your market intelligence deliver the greatest return in the digital economy?

Trust and compliance

Can you place a reliable digital trace on the history of every product in your value chain?

Related resources

Look Out for Consumer Packaged Goods

Moving from products to experiences

Which business opportunities and key technologies will shape the future of CPG?

Case Study

Crediton Dairy

Learn how Atos gave Crediton Dairy a new competitive edge with S/4HANA.

Atos Focus Paper

FMCGs Get Off the Shelf

A playbook for Fast Moving Consumer Goods in the time of COVID, from Industry Today.

Our experts

Terry Lobel

Global Head of Consulting and Marketing – Retail, Transport and Logistics

Christian Ruess

COO of Manufacturing, Retail and Transport 

Follow or contact Christian:
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Interested in our services in the Consumer Packed Goods industry?