Winning in the ‘new normals’ with an integrated phigital fan experience
The recent health crisis has accelerated digital transformation in sports. Organizations of all types are making deep and long-lasting changes as they adapt for the ‘new normals,’ finding new ways to keep users engaged yet safe and reinventing stadium services to comply with social distancing. Agility and flexibility remain essential.
Events will become more digital and contactless than ever. Medical certificates could become a routine part of the accreditation process in liaison with local and national public health authorities. And customers and fans may put a higher value on corporate social responsibility.
“COVID-19 has impacted sports ability to bring people together. With the right phigital strategies, blurring the lines between the physical and digital worlds, the sports’ industry can emerge from the crisis stronger and more popular than ever. Technology and data can bring the positive emotion of sports to the fans, no matter where they are.”
CEO Olympics & Major Events – Head of Sales Public & Defense, Atos
Where should you begin?
As the trusted partner for your digital journey, serving the world’s leading sports organizations, Atos can help.
DISCOVER how our SportsTech program can help you co-create new future proof health approaches, fan experiences and content strategies.
Leverage our advanced set of SportsTech partners. Meet our experts and stay one step ahead.
The three pillars of mainframe transformation: Manage, migrate and modernize
When it comes to business decisions, three is a powerful number. “Two” on the other hand makes all decisions binary and simply provides either/or options. A larger number of choices…
Data monetization for sports: a true game-changer
During the pandemic, a huge shift to digital fan engagement was amplified across sport as physical attendance became difficult or impossible. Now, as venues reopen, sports organizers must orchestrate captivating events and find…
How to overcome regulatory challenges in an agile development approach?
In modern enterprise strategy, digital transformation is the holy grail that CEOs expect from their CDOs and CIOs. Unfortunately, if you ask 10 people, you’re likely to get 11 opinions…