From personalization to customerization
As the digital transformation of retail continues apace, this sector’s future is about blending physical and digital propositions to optimize operations while enhancing every customer touchpoint. This paper looks at the opportunities now for retailers to steer their business forward in a fast-changing post-pandemic world.
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“Retailers can no longer afford to lag behind in effective exploitation of digital technologies. Emerging digital tools and data offer new ways to delight customers in their homes, at collection hubs and in stores.”
Guillaume Beuscart
Global Head of Retail, Transport and Logistics, Atos
Where should you begin?
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