Consumer Packaged Goods

Industry Trends

Moving from products to experiences

Challenging opportunities ahead

Rarely have times been so promising and threatening for the CPG industry. In spite of a sluggish economy, societal changes, the rise of new middle classes in Asia and emerging demographics offer many opportunities for growth.

At the same time, increased globalized competition and changing market structures propelled by digital are progressively but intensely challenging incumbents. In a market that has always been very competitive, this makes top-line growth remain elusive and puts profits under pressure.

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“To succeed in an increasingly globalized and digital world, CPG players should not only accelerate Direct-to-Consumer initiatives; they should rethink their value proposition, moving from pure product sales to the supply of experiences.”

Terry Lobel

Senior Vice President, CPG & Retail, Atos

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