Atos and Flytxt deliver customer engagement solution to create long-term customer value and relationship for Ooredoo Oman
Oman, February 8, 2021 – Atos and Flytxt collaborate to drive analytics-led digital customer engagement for Ooredoo in Oman. Ooredoo is one of the leading telecommunications operators serving over 3.0 million satisfied customers across the Sultanate.
Atos and Flytxt implemented a unique Customer Value Management (CVM) solution supporting Ooredoo’s vision to accelerate its digital agenda with data analytics, cognitive computing, deep learning, and intelligent automation to enhance digital engagement and better address its customers through targeted omnichannel marketing.
In particular, Atos delivered a real-time data-driven intelligence, advanced statistical techniques, and machine learning algorithms implementing an Enterprise Information Fabric (EIF), which empowers Ooredoo Oman’s Loyalty Management System, providing marketers with contextual customer intelligence to drive personalized customer engagement across traditional and digital touchpoints through intelligent digital marketing campaigns.
Flytxt provides its intelligent marketing automation platform NEON-dX to perform multi-channel campaign execution, digital, personalized, and contextual engagement in real-time, allowing Ooredoo’ marketing teams to quickly and efficiently plan and execute upsell, cross-sell, and retention campaigns.
The solution helps Ooredoo with real-time digital campaigning based on new types of data sources, real-time analytics, visibility on customer subscriber churners, insight on consumption patterns of high valued prepaid customers to help lower the cost of management. The solution met the set objectives to improve and enhance customer experience and boost revenues by offering more personalized and relevant digital promotions.
Atos and Flytxt solution will help marketers gain deeper and actionable customer insights and contextual recommendations like the next best offer from various data sources to have more effective decisions and actions while engaging with customers.
“By partnering with Atos and Flytxt, we accelerated our digital transformation by implementing big data and real-time analytics. Enhancing customer value and experience is a priority for us, as well as creating new revenue streams. This robust digital solution will play a big part in affirming our role as customer experience leaders.” said Jaffer Al-Khaboori, Director – Strategy & Transformation at Ooredoo in Oman.
“Ooredoo Oman is one of the first telecom operators in the region to onboard an ambitious digital transformation journey, and we are proud to have partnered with them. With the implementation of the Telco Data Analytics solution, Ooredoo Oman can introduce new business scenarios, boost customer value, increase revenues and gain competitive market advantage,” said Marc Veelenturf, Head of Middle East and Head of Telecom, Media & Technology for Growing Markets, Atos.
“We are happy to associate with Atos for supplying our intelligent marketing automation solutions for Ooredoo Oman to underpin their customer-centric digital transformation. Telcos leverage our built-in AI and Automation capabilities to drive persona and context-driven marketing decisions and actions; maximizing customer value across each one of their digital interactions and omnichannel journeys,” said Dr. Vinod Vasudevan, CEO, Flytxt.
To learn further how Atos is supporting telecommunications operators through digital transformation, visit the website here https://atos.net/en/industries/telecommunications
About Ooredoo Oman:
Omani Qatari Telecommunications Company SAOG (“Ooredoo”) was founded and registered in Oman’s Sultanate in December 2004. Services were launched its service in March 2005, initially operating under the name Nawras. As Oman’s data experience leaders, Ooredoo provides individuals and businesses with cutting edge digital products and services so that customers can enjoy the internet. Ooredoo generated OMR 285.5 million revenues as of 31 December 2019 and is listed on the Muscat Stock Market (MSM) under the “ORDS” ticker.
Atos is a global leader in digital transformation with 110,000 employees and annual revenue of € 12 billion. European number one in cybersecurity, cloud, and high-performance computing provides tailored end-to-end solutions for all industries in 73 countries. Atos is a pioneer in decarbonization services and products, committed to a secure and decarbonized digital for its clients. Atos operates under the brands Atos and Atos|Syntel. Atos is a SE (Societas Europaea), listed on the CAC40 Paris stock index.
The purpose of Atos is to help design the future of the information space. Its expertise and services support knowledge, education, and research in a multicultural approach and contribute to scientific and technological excellence. Across the world, the group enables its customers and employees, and members of societies at large to live, work and develop sustainably in a safe and secure information space.
Atos in the Telecommunication, Media & Technology market:
Impacted by changing consumer needs and behaviours as well as societal and environmental concerns, the Telecom, Media, and Technology industry is constantly shifting. At Atos, thanks to our expertise in technologies like 5G, Cloud and Edge computing, we provide our clients in the TMT industry, and their customers, with highly scalable solutions and hyper-personalized experiences that transform the way people live, learn, work and communicate.
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