Journey 2020

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Navigate through Journey 2020 by clicking on the four sources of digital disruption and explore 19 emerging and evolving research topic areas that we expect to play a major role in business in the Digital Shockwaves context.

Click on the ripple graph to see technologies details

Business Models

Business Model disruptions are arising through new sources of business value and partnership, driven by data and connectivity. Discover how companies are taking advantage of digital technologies to find new markets, business models and revenue streams.

Evolving Challenges

Evolving Challenges are those areas which present familiar challenges, but need to be addressed differently as a result of emerging new influences.

Ways of working

Ways of Working are being disrupted through changes in business processes and the evolution of the very nature of work. We look ahead at how people will collaborate with people, machines and virtual beings in entirely new ways.

Disruptive technologies

Disruptive Technologies explores how certain technologies may create notable societal and economic disruptions.

The story behind

The Digital Shockwaves in Business

Explore how the ‘geology’ of business is going through eventful times.

Digital Shockwaves in Business

The ‘earthquake’ of the 3rd Digital Revolution has already been felt in Business-to-Consumer markets. Organizations and business models have transformed under a growing expectation of ‘Anything, anytime, anywhere’ and personalization.

Digital Shockwaves are now rapidly propagating towards Business to Business (B2B) markets and their impact will be significant by 2020.

Hubert Tardieu

Advisor Atos CEO

The ‘geology’ of business is going through eventful times. Digital Shockwaves are now rapidly propagating towards B2B interactions and their impact will be significant by 2020.

We expect the impact to be felt as a series of disruptions, like ripples on the surface of a pond, emanating from a number of sources. They will deeply affect end-to-end production and service processes in all sectors of the economy. Continually anticipating and responding to their impact for a given business context will be essential.

Forces that drive

continuous transformation

As we head towards 2020, data will continue to play an ever increasing role in determining business value and shaping business transactions. The Economy of Data described in Journey 2018 will increasingly extend to the B2B world, driving a new emphasis on enterprise collaboration.

Data sharing platforms will become the driving force for a new “Economy of Platforms” that enables informed and orchestrated supply chains, delivering Smart Services and highly market reactive products.

These platforms will collect, share and analyze the whole spectrum of data sources pertinent to a given production ecosystem, allowing it to automate and optimize the production and operation of all its products and services. The Economy of Data Lifecycle will thus become:

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The Economy of Data

Just as the Economy of Data has driven much of the digital revolution in B-to-C markets, it will be even more significant in the B-to-B world.

The Economy of Data

Customer experience data will be supplemented by production and operational data to create a source of dynamic and contextual insights into end-to-end product and service lifecycles.

The Economy of Data

Security will be a key consideration to protect the Intellectual Property reflected in the data that is shared across supply chain eco-systems.

The Economy of Data

Industrial data platforms will be a key enabler for such collaboration and will also provide the tools for deriving a spectrum of analytical insights.

The Economy of Data

These insights will allow individual businesses to drive customer value and differentiation through adaptive and even personalized services.

The Economy of Data

They will also be a catalyst for the creation of entirely new business models that will result from different perspectives on market demands and value creation.

The Economy of Data

The performance metrics arising from continually evolving smart services will further fuel the economy of data.

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