The story behind
The Digital Shockwaves in Business
Digital Shockwaves in Business
The ‘earthquake’ of the 3rd Digital Revolution has already been felt in Business-to-Consumer markets. Organizations and business models have transformed under a growing expectation of ‘Anything, anytime, anywhere’ and personalization.
The ‘geology’ of business is going through eventful times. Digital Shockwaves are now rapidly propagating towards B2B interactions and their impact will be significant by 2020.
We expect the impact to be felt as a series of disruptions, like ripples on the surface of a pond, emanating from a number of sources. They will deeply affect end-to-end production and service processes in all sectors of the economy. Continually anticipating and responding to their impact for a given business context will be essential.
Forces that drive
As we head towards 2020, data will continue to play an ever increasing role in determining business value and shaping business transactions. The Economy of Data described in Journey 2018 will increasingly extend to the B2B world, driving a new emphasis on enterprise collaboration.
Data sharing platforms will become the driving force for a new “Economy of Platforms” that enables informed and orchestrated supply chains, delivering Smart Services and highly market reactive products.
These platforms will collect, share and analyze the whole spectrum of data sources pertinent to a given production ecosystem, allowing it to automate and optimize the production and operation of all its products and services. The Economy of Data Lifecycle will thus become:Read More & Download PDF
Just as the Economy of Data has driven much of the digital revolution in B-to-C markets, it will be even more significant in the B-to-B world.
Customer experience data will be supplemented by production and operational data to create a source of dynamic and contextual insights into end-to-end product and service lifecycles.
Security will be a key consideration to protect the Intellectual Property reflected in the data that is shared across supply chain eco-systems.
Industrial data platforms will be a key enabler for such collaboration and will also provide the tools for deriving a spectrum of analytical insights.
These insights will allow individual businesses to drive customer value and differentiation through adaptive and even personalized services.
They will also be a catalyst for the creation of entirely new business models that will result from different perspectives on market demands and value creation.
The performance metrics arising from continually evolving smart services will further fuel the economy of data.
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