Microsoft

Digitalizing the visitor experience

Industry: Technology
HQ: Redmond, Washington, United States
Company size: 151,163

A behind the scenes view of Microsoft’s Executive Briefing Center and Industry Experience Center

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Microsoft’s mission is to empower every person and organization on the planet to achieve more. The Executive Briefing Center (EBC) and the Industry Experience Center (IEC) are used to demonstrate solutions, showcase products and co-develop transformation strategies with Microsoft’s clients and partners.

Due to the COVID-19 crisis, the EBC and Experience Centers have moved to primarily remote operations and most of the in-person executive visits have been postponed or rescheduled as “virtual engagements”.  Our team has pivoted along with the Microsoft client to Teams-based remote meetings for their executive customers, where we provide dedicated remote technicians to the briefing session.

The challenge

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Managing a busy customer experience program and executive briefing center takes a team of dedicated resources that can work flexibly in the background, manage state-of-the-art audio and video systems, implement and maintain new technology demonstrations, create and deploy original digital content and signage, and provide “white glove” hands-on support when requested by executive clients. Microsoft requires a comprehensive, scalable and flexible approach to manage the day-to-day operations of the EBC and IEC.

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The solution

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Atos supports the infrastructure of the EBC and IEC by:

  • helping to manage the infrastructure and technology budget
  • coordinating with technology vendors
  • making technology recommendations for lifecycle management
  • providing audio and video installation and support
  • delivering briefing support for attendees and presenters
  • developing digital signage, and
  • managing the content management system (CMS).

Business benefit

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Atos helped Microsoft:

  • Establish a harmonized, strategic approach to technology lifecycle management in a fast-changing client engagement environment
  • Realize cost savings by recycling and reusing demonstration technology infrastructure and content
  • Secure customer engagement infrastructure and facilities, protecting both the client’s data and customer confidentiality
  • Ensure that each visitor to the EBC has a meaningful, memorable and executive-level experience.

Related resources

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Press release

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Atos today announces that it has been positioned as a Leader by Gartner in its Magic Quadrant for Managed Workplace Services, Europe[1] and its Magic Quadrant for Managed Workplace Services, North America[2], based on its ability to execute and its completeness of vision.

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Our experts

James McMahon

Head of Atos Digital Workplace

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Colin Corbett

Intelligent Collaboration Product Manager

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