From 15th to 21st April, we have been celebrating World Creativity & Innovation Week (WCIW), a worldwide event designed to inspire and celebrate all forms of creativity.
Creativity & Innovation are the driving force behind our commitment to advancing what matters.
All along the year, we strive to celebrate the power of inspiration to connect people and influence action and unleash our creativity and innovation abilities.
This year, we had an inspiring WCIW celebration with numerous internal activities, such as among others, a Creative Test Quiz, an employee challenge ‘Who inspires you? Spotlight your ‘Inno’Hero!’, online sessions open to all employees to boost their creativity at work, a behind the scenes of our Business and Technlogy Innovation Centers (BTIC) and many more.
Creativity Matters
Discover insights from our creative thinkers in this LinkedIn session “The human superpower in an increasing digital world” and explore:
Personal journeys shaped by creative thinking.
Importance of creativity in the workplace.
Strategies to unleash your creative superpower.
Watch the replay of our exclusive LinkedIn Live event, celebrating World Creativity & Innovation Week
Launch now
Blog: Creativity Matters. The Human superpower in an increasingly digital world
Launch nowGet inspired by our Creativity & Innovation advocates as they share what creativity and innovation mean to them personally and professionally. Their quotes are sure to spark your imagination and drive for innovation!
Marianne Hewlett
Chief Storyteller, Head of Brand Strategy
“Creative thinking is the human superpower that fuels innovation, unlocking endless possibilities in our increasingly digital world. It’s the spark that ignites progress and transforms imagination into reality.”
Andy Wallace
Client Innovation Manager
“It’s tempting to focus on creating cool, new digital tools, but what really matters is bringing your creativity to solving the problems that really matter to people.”
Emma Roberts
Head of Change Management
“Creativity knows no bounds; whether grand or subtle, the impact of an idea is shaped by our courage to express it. Let’s cultivate spaces where every voice is welcomed, even those seemingly ‘out there’, for within the unconventional lies the extraordinary.”
Gisela Jansen
Atos Corporate University Marketing & Communications Manager
“Through learning, people development, and creativity, we inspire ourselves and others, to forge a path of continuous growth and innovation.”
Mischa van Oijen
CTO Generative AI & Platform Engineering Lead
“By prioritizing people over technology, we transform challenges into opportunities and foster an environment where every voice contributes to our collective journey of impactful and continuous innovation.”
The origins of WCID
The World Creativity & Innovation Week (WCIW) was founded in 2001 by Marci Segal, MS World Creativity Emeritus in Canada. It began as a grassroots movement to encourage people to use their creativeness to make the world a better place and to improve their place in the world as well.
Celebrations grew over time as a result of people from countries worldwide adopting the time to encourage, enhance and enable people to access using their creative abilities where they may have been denied the opportunity to approach challenges they had at work, in the community, at school, everywhere.
In 2017, the United Nations recognized April 21st as World Creativity and Innovation Day (WCID) to raise awareness of the value of using of creativity and innovation in problem-solving and sustainable development.
In a nutshell, both WCIW & WCID were created to allow people both time and occasion to generate new ideas, make new decisions, and take new actions and in doing so, achieve new results.
