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Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

About Sudha Balasubramanian


Practice Director, Retail and Logistics, Atos

Sudha is a globally engaged consultant with 23+ years of experience in Retail, CPG and Logistics industry. An ardent shopper, storyteller and a digital enthusiast, she strives to bring in human touch to Retail technology solutions through industry context and design thinking processes. Specialising in Omni-channel retailing and interconnected businesses, she manages the global domain centre of excellence for Retail and Logistics that delivers Application Automation, Digital Transformation and Outsourcing solutions to Global businesses. She is keen on driving people and processes to embrace newer technology entrepreneurship and is looking for more chances to connect ideas and people.




Articles posted by Sudha Balasubramanian

Retail: Turning crisis into opportunity – Part 2

As we outlined in our first post in this series, speed and agility are they keys to overcoming the challenges of the COVID-19 pandemic in the short term. Retailers that can adapt quickly will avoid more serious long-term consequences, yet the solution for this situation is not a patchwork of quick fixes. What’s coming: Recovery Retail Even though…

Retail: Turning crisis into opportunity – Part 1

As the world continues to cope with the ongoing pandemic and address widespread health concerns, many industries have been feeling the heat. These unprecedented times have brought many unique challenges for individuals and institutions alike. For businesses, it serves as a stark reminder to plan and prepare for unexpected realities with resilient and flexible business models. In particular,…