About Dorien Wamelink
I am lucky to work with an amazing group of digital and innovative leaders at Atos, a company that is at the forefront with its Digital Transformation Factory.
The technology and business landscape is changing at an unprecedented speed. We need to keep thinking ahead, to anticipate coming challenges and to work with our clients and society at large to help them transform in the new digital age.
Innovation, technology and delivering business outcomes have been in our DNA for many years and we try hard to reach both our core and new audiences in ways that underscore that.
I focus on embedding meaningful marketing approaches and experiences while marrying more and more the art and especially the science of marketing and its data. One of my areas of particular interests are the Olympic Games, since I have been involved within Atos and the Games since Beijing 2008. For us, the Olympic Games are a perfect example of digital transformation through human achievement, powered by technology. And, as a team of skilled professionals that have been making it all possible for the last two decades, we’re thrilled to further power progress for the Olympic movement and share the insights into this complex and highly visible and inspirational project.
Articles posted by Dorien Wamelink
A Summer full of events – what can businesses learn from it? - Part 2
A Summer full of events – what can businesses learn from it? This summer is full of events, and we will be examining how technology is transforming the major sports events, providing insights and learnings for any other business. Insight 2: Becoming digital – the human…
A Summer full of events. What can businesses learn from it? - Part 1
4 business technology insights 2014 is yet another busy year of sport with some big multi-sport events! Where the year kicked-off with the Sochi 2014 Olympic & Paralympic Winter Games, it was followed by a thrilling World Cup, the Commonwealth Games have just started and the Youth…
The Team Behind The Technology - Impressive human power
Sebastian Coe once said that no athlete wants to arrive at an Olympic Games and find a situation they haven’t prepared for in training. It’s a phrase I often mention to colleagues, because it applies equally to our technology specialists working on Sochi 2014. From the nerve center in the Technology Operations Centre to locations…
What is your future in this ultra-connected world?
Do you sometimes feel you have become a mobile device yourself? I do! The minute I wake up, or even while I am a sleep, I have already been active and connected in multiple ways…with my phone, with my ultra fridge, my running shoes with sensors and even my car … it feels I have shifted…