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About David Vopelka


FinTech lead, AI & personalisation expert



6 years of leading marketing automation projects (banks, brokers, b2b); Intensely focused on customer data and understanding of customers behaviour in every channel (omni channel); 2 years of experience in leading a digital marketing data-oriented team in the biggest CEE retail bank; 4 years of experience in the data-driven transformation of marketing of the biggest CEE retail bank; Public speaker at conferences (machine learning and how to utilise it in digital advertising campaigns)
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Articles posted by David Vopelka

A three-step guide to delivering a personalized digital banking experience

Banks and financial organizations are looking to transform the customer experience by creating a seamless digital journey. Here’s what you can do to get the show on the road.Today’s consumers demand personalized digital banking experiences, custom made for them and their financial journey. However, personalization in banking differs from other industries. A