About Aurélie Fon
Within the product and innovation teams at Worldline - the European leader in the payment and transactional services industry - Aurélie is responsible for conducting cross-industry analysis and co-designing products strategy. Closely monitoring market trends and consumer habits, she is exploring how new usages are reshaping the future of banking in order to orchestrate Worldline’s products into integrated digital journeys – from new customer onboarding to conversational banking.
She graduated with a Master’s double degree, completing her Master in Marketing with a Master of Science in Management.
Articles posted by Aurélie Fon
Voice Banking: finding the right balance between security and convenience
Banks are trying to adapt to rapidly changing behaviors by integrating their services seamlessly into their customers’ daily lives, thus moving from product-oriented to customer-centric strategies. They must then leverage new and existing technologies to provide a seamless, consistent and tailored customer experience on any device. Voice-activated experiences are already a world-class model of customer…