Global Sports Week 2021

The Global Sports Week is where global sports leaders, influencers and athletes gather to Shake, Shape and Share the Future of Sports. Due to the sanitary situation, this edition will be 100 % Digital.

The Sports & Entertainment industry has accelerated its digital transformation to tackle new consumer behaviors, societal concerns, and environmental ambitions.

How does Atos help organizations adapt to the ‘new normal’ and find new ways to deliver engaging, hyper-personalized and enriched experiences across multiple secured environments?

Find out more during the event taking place from 1 to 5 February 2021!

We also invite you to join our live session on Thursday, February 4 – 1.00 PM CET (30 min + Q&A):

Back to abnormal, time for new relationships

Let’s face it, the Sports & Entertainment industry might never get back to “the good old days”. Gate revenues are gone, media rights might change and sponsors could be rethinking their involvement. The ecosystem has to evolve. It’s time to build new relationships. Marcos Gonzalez-Flower, Global Head of Media Competence Center, will look at different scenarios based on current trends in the industry.

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Pauline Etchart