Watch this space: The power of moving pictures
When I came home from holiday, I connected my HD video-camera to my computer and was able to publish my recordings to YouTube in just 1 click (publishing on YouTube was actually even easier than putting it to a DVD).
Last month when I wanted to replace the hard disk in my MacBook, I found more than one detailed video on the internet with perfect instructions how to do that.
The Khan Academy has library of over 3,400 videos on everything from arithmetic to physics, finance, and history and hundreds of skills to practice academic lessons available for anybody connected to the internet.
I can set up a video conference with anybody in my company who is online, in less than a minute.
Is it any wonder that video is high on the list of technologies that are important for organizations to communicate, train, support and sell their products and services? (Increased) revenues are hidden in better communications and in targeted communication on different channels; Television, Internet and in-company broadcasting.
The Atos Scientific Community has researched the importance of video, the major technical and business challenges that industries face, and describes the opportunities opening up for system integrators. The result will be published in an upcoming whitepaper.
“Video will become so omnipresent and embedded that it will be the normal medium of communication”
According to the research, we will see video technology appear in every part of our communication, supported by increasingly capable mobile devices and better connectivity. It is even expected that the importance will take over from photography and written text.
“Interactive capabilities and integration with social networks provide a large potential market that has not yet been completely monetized”
This newly found importance of video is certainly not yet understood by everybody and still some time will pass before the right revenue models are available – most models now are based on counting the amount of views or the potential amount of people that are reached.
Increasingly we will see the value of data (including video) to be calculated against the impact of that data in social networks, the speed of distribution and the amount of response generated.
Last but not least I believe video will grow because it will just simply increase the quality of our communications – people talking with each other on the phone or in instant-messaging (I dare not mention email here…), especially across different continents, are just missing a big element of the part where communication leads to understanding. True understanding in any conversation only comes from actually seeing you smile.