Traditional / Social Media Convergence Phase 2

Posted on: June 25, 2013 by Paul Moore

In a blogpost of mine from a few months ago I spoke about how social media and traditional media were quickly converging. But it seems that Twitter has now moved into the next phase, which is beginning to look like a full scale invasion:

I think maybe we see a pattern here… Twitter is clearly going after the broadcasters ad revenue. And it seems the broadcasters have no choice but to go along with it. But the real question for now is if this will just serve to slow the broadcasters long term decline (i.e. or if they are just dividing up a shrinking ad revenue pie) or if this marriage with social media can help revitalize the traditional media industry.

On the other hand, TV’s biggest enemy right now is YouTube and, maybe even more ominous in the long run, Facebook seems to be in the process of declaring open war on the television and video industry. Maybe we need to see this as a question of the television industry’s enemy’s enemy is its friend!

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About Paul Moore

Head of Innovation for the Media Market at Atos and member of the Scientific Community
Paul Moore is responsible for Innovation in the Media Market for Atos as well as Director of New Media and Technology Futures for the BBC Account in Atos and is based in London, UK. As part of the Innovation area, Paul is also responsible for Sustainability on the BBC Account. Previously he was the head of Media in Atos Research & Innovation. Paul has dual Canadian/Spanish citizenship and degrees in Economics from the University of Toronto and Computer Business Systems at Ryerson University. With over 25 years experience in IT Paul has worked in wide variety of areas, including public procurement, accounting, mobility, Smart Cities, analytics and media. Both in his current role with the BBC and previously in R&D, Paul has worked in such areas as video streaming, 3D, digital preservation, social media and video analytics and recommender systems. He has been collaborating as an external expert for the European Commission for nearly 10 years and has been a member of the Atos Scientific Community since 2011 where he leads research in the Media area. As well, Paul is responsible for the Media Sub-domain in the Atos Expert Community.

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