Mobility is getting public and personal
Throughout history, humans’ ability to move around has shaped society and the world we live in. The next evolution will be fueled by data and centered on us.
One game-changer in the availability of travel data was the implementation of smartcard technology, such as the Oyster card in London and the Octopus card in Hong Kong. After the Oyster card was launched in 2003, it delivered huge value not only in the form of revenue protection – the entire network became a gated system by which access in and out could be recorded and charged – but also through the availability and analysis of vast amounts of data in order to model, predict and manage ever more effectively the transport network.
Transport operators have sought to progress and develop the value of these types of smartcard platforms by gradually integrating different systems to attain an ever-broader view operationally, while also tracking and gaining a greater understanding of individual movements.
The ever-evolving use of personal digital technology has now made ‘personal mobility’ easier to use and track, too. It is why we have witnessed the massive expansion of platforms such as mytaxi and Uber, car- and bike-sharing apps, and journey-planning platforms such as Waze that correlate multiple live datasets. This more flexible and richer personal mobility mix has disrupted the industry, coupled with changes to journey / work patterns.
Innovation and collaboration
With a myriad of mobility services and platforms now being developed, what we should expect is consolidation and increasing personalization of services. Aggregating the volumes of data required to achieve this will be a huge technological feat for innovative integrators and digital architects. Effort and creativity will also be needed to achieve the necessary behavioral changes; citizens will need to buy into the value of using an aggregator, feel confident in the services and be nudged into adoption.
Atos’Digital Vision for Mobility explores the impact of digital transformation on the transport, personal mobility, and logistics markets. What emerges is that, while transformation brings challenges, with imagination, innovation and collaboration across the sector and with partners, these are entirely surmountable. The direction of travel will now be driven by the power of data, digital platforms and aggregation, creating efficiency, speed and exciting sustainable options for us all to select from, while making our personal mobility simpler and easier than ever before.