Mobile payment encouraged by new mobile shopping experiences
During the Mobile World Congress in Barcelona in February 2013, many people from all places of the world come to my city to learn about the latest trends and new solutions around mobility. Among these new solutions, I would like to highlight those related to new shopping experiences that are enabled by smartphones.
Mobility has been adopted by consumers into the shopping process. They are using it to obtain real time information influencing them in their purchasing and decision making process. But also they are using mobile as shopping tool that can help them to make the shopping experience easier and smarter. Through this, one of the biggest influences of smartphones is now the power to drive-in store conversion and the average order size, rather than only direct sales through the mobile channel.
Consumers have the opportunity to scan products in a shop by themselves, get product information, obtain social advice, receive personalized offers and even more important to put the product into their virtual basket in their mobile. And once there, it is where the mobile payment is starting to have its real opportunity to become a reality, being massively adopted beyond the different pilots done during last years.
Stores are adopting mobile payments to speed up the payment process and reduce the queues but also as a complementary mechanism for online payments. Consumers have the opportunity to pay with their mobile at the point of sales using QR codes or NFC as a contactless method for payment, but they also have the opportunity to transform their device in a point of sales by paying in the cloud and getting a confirmation to leave the shop with the products bought or ordering a home delivery of them.
Mobile commerce will reach 24.4% of overall ecommerce revenues by the end of 2017(Abi Research) facilitating in-store sales and becoming a clear booster for mobile payments technology. After many years mobile payments can finally become a universal payment mechanism, complementing and even substituting physical credit cards and cash payments, as the basis of a Zero Cash Society much more sustainable than using physical money or plastic cards.
Mobile Payments, the Zero Cash Society and more are some of the ideas identified within the recent publication of the Atos Scientific Community: “Ascent Journey 2016 –Enterprise without boundaries”