On your marks, get set, transform - digitally!

Posted on: July 20, 2015 by Marta Sanfeliu

Top tips on how to revolutionise your enterprise IT


The International Olympic Committee’s (IOC) move to centralise its IT infrastructure in a single location is a powerful example for any CIO looking to consolidate and digitally transform their enterprise IT. Taking learnings from IDC’s Gard Little, who recently published a report on the IOC’s “Build Once, Use Many Times” ICT Infrastructure Strategy, here are six areas for CIOs to consider before they embark on their own digital transformation journey.

  • Back-up your IT infrastructure

Identify how much system redundancy will be required for real-time information. In some cases, the IOC ran four IT systems in parallel to ensure critical information, such as the results of sporting events, were never delayed or lost.

  • Ensure your IT infrastructure is equipped to cope with seasonal demand

The scalability of the IOC’s cloud solution suits the seasonality of the Olympic Games – two weeks of hyperactivity followed by two years of slower tempo. Cloud bursting can be used here, creating a bridge between private cloud and public cloud solutions when the need for computing capacity spikes. This flexibility is essential for any organisation going through a seasonal cycle, such as retailers, where demand for their service may increase exponentially at short notice such as Black Friday and the Christmas shopping sales, for example.

  • Minimise security risks through real-time monitoring

For the IOC, the most desired security outcome is no disruptions, no negative impact on the brand and as little notice as possible that anything unexpected has happened. Working with Atos, the IOC uses real-time monitoring to identify vulnerabilities and look for patterns to determine where security may have been breached – an activity that could not be done as effectively without the analysis of big data (both structured and unstructured data sources).

  • Listen to customer demands

For the IOC, the media and spectators have been the largest external driver for IT mobility. Mobile technology has transformed the user experience for live, TV and digital audiences and the IOC has responded by making more of the Games more accessible on the go. There were approximately eight million connected devices used to watch live events and monitor results during the Sochi Games, which were the most streamed Games so far. Enterprises need to listen to the market to understand what’s desired and how this demand can be satisfied.

  • Utilise social tools for improved workflow collaboration

While spectators take to their social channels to engage with their networks about the Games, social tools can also be used to enhance working relationships between colleagues, partners and suppliers. After London 2012, Atos became “zero email certified,” replacing internal email with blueKiwi for better workflow collaboration.

  • Squeeze the value out of existing assets

Identify where you can extract more value from the data and assets your organisation already has. This is not just about trying to gain more insight to predict the next best action or outcome, but also about trying to monetise your assets that might be a by-product of your ongoing operations.


For more information on the IOC’s ICT infrastructure strategy, see Yan Noblet’s post on how it, together with Atos, are embracing digital transformation.

Share this blog article

About Marta Sanfeliu
Head of Application Development Practice, Business & Platform Solutions
Marta Sanfeliu was the Chief Operating Officer of the Major Events unit at Atos. The unit covers all Atos large-scale events, including the Olympic and Paralympic Games. Marta is responsible for leading the commercial and technological development of this area of the business. Marta has eighteen years’ experience of working on the Olympic Games. In previous Games she was the Chief Integrator for the Sochi 2014 Winter Games, Operations Manager for the Vancouver 2010 Winter Games, Central Operations Manager for the Beijing 2008 Olympic Games, Games Management System Project Manager for the Athens 2004 Olympic Games, and she also managed the Electronic Accreditation and Sport Entries applications at the Sydney 2000 Olympic Games. Prior to working on the Games, Marta was an IT analyst for the Spanish Commercial Office in Beijing. Her career started in Barcelona as a developer and business analyst at IBM for financial systems used in the banking industry.

Follow or contact Marta