Reducing Time to Market

Posted on: July 11, 2011 by Stefan Zimmermann

As decision makers in the industry, you are faced with manifold challenges induced by the globalization of markets and, therefore, the advent of new competitors catching up in large steps with the established manufacturers in the market. This implies pressure on your production costs fighting against low-cost competition. It also requires a higher degree of flexibility in production (produce anywhere) and last but not least, maintaining a competitive advantage of a new product calls for shorter time to market to exploit the protection given by, for example, a patent before “imitators” can break up your market position by employing their low-cost strategy.


How can you as a decision maker face and, more important, master these challenges? The answer lies in the integration of your Information Technology (IT) with your Operation Technologies (OT). Sure, your IT and also OT might be stated of the art, employing the latest ERP and Manufacturing Execution Systems and you might also make use of the latest Product Lifecycle Management Technology. Nevertheless, they might not be used to their full extent and capabilities since they are not integrated with each other and not exchanging the necessary information and data.

How can product lifecycle solution work

Indeed, the greatest potential to reduce time to market and to improve operational excellence is to integrate already existing solutions and systems. Although this sounds trivial it is not. I am not referring to the mere technical integration by interfacing solutions because there is more to it in order to achieve striking results. It is all about architecture, that is to define which application should support a company`s core process so that the best result is achieved. It is for example about the question how my product lifecycle solution can work together with my manufacturing execution system to avoid any frictions in transferring a developed product into production, avoiding quality problems and therefore allowing for a smooth and flawless production.

Decisive benefits for our customers

We have recognized the potential therein and we are driving activities to provide end to end solutions that is the vertical integration from ERP to the process control level and the integration of the value creation from product definition to the manufacturing of the commercialized product. We can hereby also rely on our long lasting partnership with Siemens providing us with deep inside into the manufacturing technologies and control. The focus of our solutions is clearly on the realization of decisive benefits for our customers: gain speed to exploit the benefits of innovative products, synchronize the value creation process to avoid frictions and therefore unnecessary cost and provide for better executive decision making preventing strategic mismatches.

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About Stefan Zimmermann
Global Head of Incubator Portfolio Industry Manufacturing
Stefan Zimmermann is responsible for the innovation and portfolio development in Industry 4.0 at Global Atos B&PS. He aims at helping industrial companies to identify business opportunities enabled by Industry 4.0 during their digital transformation process, embracing the Industry 4.0 framework. He’s got a very strong industrial background, having worked for companies like Siemens (>10 years) and Rheinmetall Group and also comprehensive consulting skills gained when working for Roland Berger & Partner.

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