Gamification to engage employees

Posted on: February 20, 2019 by Aurora Font

By introducing gaming practices into the company's processes, a closer link can be achieved with business objectives while increasing employee engagement.

Gamification is the use of dynamics of games in a non-recreational environment to maximize, among other values, motivation, effort, fun and commitment.

Nowadays, there are many companies that use the gamification method to motivate their employees in the workplace, either achieving business goals or participating in human resources and wellbeing activities.

This dynamic brings great benefits to the company, such as loyalty and commitment of employees, sense of belonging, teamwork and, ultimately, a more vigorous work environment. It also implies higher productivity and lower costs in training and motivational strategies. These practices attract employees to the philosophy of the company, at the same time, they get rewards for doing additional tasks to it.

Gamification and User Experience

Gamification is part of the design process, specifically assignment of user experience design. However, a satisfactory experience is not created by the mere fact of introducing gamification.

These techniques should be used with caution and always in accordance with the users to whom are directed. Only then, the commitment and satisfaction in use of a product will be improved.

The negative value of gamification comes when it is used for the wrong purpose. We must adapt it to our needs and our platforms without compromising the quality of the product.

Each game must have specific rules and well-detailed steps so that the user is informed at all times of the process to follow. That is, it is key that employees have perfectly assimilated the dynamics of the game that will be carried out.

Users must be rewarded in a way that gives them value. Just like that, they will integrate it into their objectives and feel compelled to use the application.

Another essential key is to give feedback to the user. The employee must be informed at all times of the rewards, next steps and achievements that he has at his disposal. The communication must be fluid, constant, non-invasive and motivating.

Summarizing, the key factors for the success of the application are: communication, ease of use and a good dose of motivation, competitiveness and fun.

Gamification Roles for Employees

As in other types of games, gamification for employees will follow the following rules:

  • Badges: to get when the employee achieves a challenge.
  • Levels: that can be reached when the employee obtains a certain number of badges. In addition, progression can be encouraged by granting higher reward for the same action at the higher levels.

Competitiveness can be also increased with a periodic ranking of the best employees through their achievements over a specific period. The dynamics of competitiveness is a good instrument that should be managed with care because, in some environments, this may not be seen as a positive attribute.

The achievements will be rewarded with gifts, training to advance in their professional career, extra days off, etc.

To conclude, the correct introduction of gamification techniques in the workplace increases productivity and improves positivity of employees.

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About Aurora Font
UX & Design Team Manager at Worldline, Worldline UX Expert and Atos HMI Expert
Aurora Font is User Experience and Design Team Manager at Mobile Competence Center in Barcelona, member of Atos HMI Expert and Worldline UX Expert. Her professional career is the evolution of more than 18 years cooperating with companies in the success of their digital strategy; identifying user needs and suggesting the most efficient solutions. She is specialized in User-Centered Design process on mobility environment and focused on providing intuitive and easy-to-use products. As a UX Consultant her main fields of expertise are usability and inclusive user experience (iUX); information architecture and interaction design. She is also a strong advocate of Agile methodologies, Scrum and Lean UX, and the inclusion of UX design process in their regular flow to build products. Aurora is postgraduate in Infonomia: Advanced Information Management in Organizations.

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