The future of the Olympic Games: Towards Tokyo

Patrick Adiba

Senior Executive Vice-President CEO North America Operations and CEO Olympics & Major Events

Marta Sanfeliu

Chief Operating Officer, Olympic Games and Major Events

Another unforgettable Olympic Games has ended up and our teams have finished taking down our technology operations on site in PyeongChang. Now we look forward and turn our attention to future Olympic Games. Not just Tokyo but beyond – where will technology lead us over the next few decades? What type of employee will we be looking for to help us?

As Thomas Bach, President of the IOC, says, “Atos has been our trusted guide in a period of great digital transformation.” That transformation is not over.

What do we think will happen? Here are our experts’ opinions…

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About Patrick Adiba

Senior Executive Vice-President CEO North America Operations and CEO Olympics & Major Events
Patrick Adiba holds a degree in Electronic and Telecommunications Engineering from INSA, Lyon and did an Executive MBA at Stanford University in 2001. Prior to joining Atos, he held various management positions at Schlumberger's and in particular the position of Vice President and General Manager of the Mobility Solutions Division, then for six years, he was General Manager of the Latin America region. He joined Atos in 2004 to take responsibility for Major Events an entity within Atos that manages the Olympic and Paralympic Games and other Sport events. He then moved to Madrid to manage the Atos activities in Iberia. In 2013, he was entrusted with the Management of the Group Human Resources. In 2014 Patrick has been appointed Group Chief Commercial Officer.  In the first quarter of 2018 Patrick has been given the management of the Atos North American Operations and continues to manage Major Events.

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About Marta Sanfeliu

Chief Operating Officer, Olympic Games and Major Events
Marta Sanfeliu is the Chief Operating Officer of the Major Events unit at Atos. The unit covers all Atos large-scale events, including the Olympic and Paralympic Games. Marta is responsible for leading the commercial and technological development of this area of the business. Marta has eighteen years’ experience of working on the Olympic Games. In previous Games she was the Chief Integrator for the Sochi 2014 Winter Games, Operations Manager for the Vancouver 2010 Winter Games, Central Operations Manager for the Beijing 2008 Olympic Games, Games Management System Project Manager for the Athens 2004 Olympic Games, and she also managed the Electronic Accreditation and Sport Entries applications at the Sydney 2000 Olympic Games. Prior to working on the Games, Marta was an IT analyst for the Spanish Commercial Office in Beijing. Her career started in Barcelona as a developer and business analyst at IBM for financial systems used in the banking industry.

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