Elevating IoT beyond Gadgets: Envisioning IoT powered Solutions

Posted on: February 23, 2017 by Peter Kalmijn

As the Internet of Things (IoT) continues along its IT hype-cycle, most still think of the technology as nothing more than trendy gadgets. And while we're seeing some exciting new devices on the market, the real potential lies in IoT-powered Solutions, offering huge benefits for any number of industries.


User Experience focused IoT

Tremendous inspiration arises from a variety of gadgets which include lots of sensors, positioning capabilities, and visual capabilities. Any modern cell phone now comes with built-in sensors for temperature, acceleration, and geo-positioning. Meanwhile, connected cars and home devices offer a wealth of comfort to their users. These sensors also collect data about behavior and technology usage too – which enables the gadgets to be refined and updated. In short, the Internet of Things refers to any devices – other than computers – which are sending and receiving data via the internet.

Serious gadgets

These products connect directly to the internet, channeling data from other sources to the user and can sometimes remotely be accessed. The sensors in the product mainly serve to deliver enhanced user experiences at the point of use. These products are at the visible and glamourous side of the IoT range and do well as gadgets lovers want to own them. Most of all, these products already rapidly change the way we perceive, consume and interact with smart ‘things’, and even with people in our daily lives. This, however, barely scratches the surface of the vast potency of IoT.

Connected IoT Products

Connected products are already taking IoT to a next level. Cars and trucks permanently connected with the manufacturer; machinery remotely monitored, adjusted and getting preventive servicing. The servicing moments are determined using the data streams of the various sensors inside cars and trucks. Already these products incorporate various sensors that communicating and interacting with each other.


IoT-powered SolutionsThe Amazon Dash Button is an excellent example of an elegant IoT-powered solution with big impact. It simply does just one thing but does it perfectly. On pressing its button, it sends a Wi-Fi powered signal through the internet, along with its code. Around this one signal, Amazon creates a completely new business model: the Amazon Everything Store – the one place you go to buy everything you possibly need. This is only a start, such as Amazon offering “programmable automatic replenishment services” as a service to both customers and producers.


StrategyAnother example of game-shifting IoT application is Staples new ‘Easy button’. Like the Amazon Dash button, the Easy Button has an attractive, likeable design. The most remarkable thing however is that you can talk to it – and it will understand what you want to order. Because the button is connected to an Artificial Intelligence powered virtual assistant, the button adds conversational commerce to IoT. Enabling the red Easy System to learn the habits of individual customers. The Easy Button System is powered by IBM, with its cognitive computing platform, Watson, offering natural language processing and machine learning capabilities. And is linked to Automated Operational Decisioning, ensuring adherence to each customer’s contracts, policies, business rules and budgets. By recognizing past purchase patterns, the Easy System improves with each order. For instance, if a customer pushes the button ordering blue pens, the Easy System already anticipates the brand and quantity of blue pens the company normally orders.

IoT-powered Solutions

Most interesting are the IoT applications for business, which integrate IoT implementations. These IoT-powered solutions are creating vast new possibilities, often changing the ways of doing business. Combining cloud technology, apps, data analytics and big data, enabling intelligent automated operational decision-making as the core part of IoT-powered solutions. These “directly from the field”, informed decisions are where the best business value is created. Doing so, turning existing business models on its head.

See more at Internet of Things and Business Model.


  • The challenge for IT professionals and their management is to look beyond the boundaries of their own competence areas. The challenge for system integrators is bringing together already available skills.
  • The challenge for modern Business Information Analysts is learning to envision and exploit the new possibilities IoT provides. And to use their imagination to adapt and apply new insights to the business areas they are currently working in.

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About Peter Kalmijn
Business Engineer of the Digital Transformation and member of the Scientific Community
IT Consultant at Atos, Netherlands. Peter is a visual-spatial thinker with an international multi-cultural background. He has a special interest in IoT, Automated Decisioning, Enterprise Decision Management and Business Rules. And combines his interest in creative ways with over 30 years of IT experience gained with business- and software engineering. Peter authored various papers and articles and speaks at events. Additionally, he is lead-trainer of the Atos EDM related courses. He dedicates his time helping organizations with Digital Transformation. Peter is thought-leader of the Atos competence Business Information Analysis (BIA) and Guild Master of Atos "Enterprise Decision Management". He is a member of the Scientific Community and the Atos expert network with a focus on Model Driven Development, Business Information Analysis, Process Modelling, Decision Modeling and Automated Decisioning.

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